Top Ads on American Academy of Dramatic Arts

American Academy of Dramatic Arts Background Introduction:

America's First and Foremost Acting Conservatory www.aada.edu

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

American Academy of Dramatic Arts has been advertising and marketing on Facebook for many years. And American Academy of Dramatic Arts has placed 25 of ads on the Facebook platform in the last month. In the past few years,American Academy of Dramatic Arts has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for American Academy of Dramatic Arts on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for American Academy of Dramatic Arts. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from American Academy of Dramatic Arts.

BigSpy

1.American Academy of Dramatic Arts Top 3 Ads Basic Understanding

   top1  top2  top3
Name  American Academy of Dramatic Arts  American Academy of Dramatic Arts  American Academy of Dramatic Arts
Page Categories  Performing Arts School  Performing Arts School  Performing Arts School
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

American Academy of Dramatic Arts Marketing Objectives Analysis: 

American Academy of Dramatic Arts has been operating in Performing Arts School for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. American Academy of Dramatic Arts best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.American Academy of Dramatic Arts Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  This summer, take your acting to the next level.  Take your acting to the next level. This summer, take your acting to the next level. 
Ad Copy Text  Whether your passion is musical theatre, on-camera acting, or learning to audition with confidence, ...  Be taught by master instructors and learn the same techniques as some of our most celebrated alumni.  Whether your passion is musical theatre, on-camera acting, or learning to audition with confidence, ...
Link Description  Train online with our master instructors.  Train online with our master instructors.  Train online with our master instructors.
Website Link  www.aada.edu  www.aada.edu  www.aada.edu
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 126  100  126
Like 154  243  399

American Academy of Dramatic Arts Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. American Academy of Dramatic Arts Top 1 ads got 154 likes. American Academy of Dramatic Arts uses a sentence with the finishing touch title: “This summer, take your acting to the next level.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. American Academy of Dramatic Arts shared 126 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. American Academy of Dramatic Arts should continue to optimize the ad content.

3.American Academy of Dramatic Arts Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-10-2020-06-18  2020-06-10-2020-06-18  2020-06-12-2020-06-17
Landing Page Link  https://www.aada.edu/programs/summer-program/  https://www.aada.edu/programs/summer-program/   https://www.aada.edu/programs/summer-program/?fbclid=IwAR0Xab4pDMZ2S0AgxxON6dDtMFZ45fQ0Wu9vaHCDOmbZgehzikIQ0eu7aL8

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by American Academy of Dramatic Arts are successful.

American Academy of Dramatic Arts Creative Analysis: 

American Academy of Dramatic Arts placed a Image ad in 2020-06-10-2020-06-18, and got 154 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.American Academy of Dramatic Arts Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  Brazil  Panama
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

American Academy of Dramatic Arts has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.American Academy of Dramatic Arts Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-18  2020-06-10-2020-06-18  2020-06-12-2020-06-17
During  8 days  9 days 6 days 
Like  154  243  399
Share  4  20  7
Comment  4  13  25

Advertising effectiveness is a direct manifestation of advertising. American Academy of Dramatic Arts ‘s Top 1 ad received 154 likes, 4 shares, 4 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for American Academy of Dramatic Arts, helping American Academy of Dramatic Arts to grasp the ad data more clearly.