Top Ads on American University in Bulgaria - AUBG

American University in Bulgaria - AUBG Background Introduction:

The first American-style, liberal arts educational institution in Eastern Europe.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

American University in Bulgaria - AUBG has been advertising and marketing on Facebook for many years. And American University in Bulgaria - AUBG has placed 48 of ads on the Facebook platform in the last month. In the past few years,American University in Bulgaria - AUBG has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for American University in Bulgaria - AUBG on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for American University in Bulgaria - AUBG. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from American University in Bulgaria - AUBG.

BigSpy

1.American University in Bulgaria - AUBG Top 3 Ads Basic Understanding

   top1  top2  top3
Name  American University in Bulgaria - AUBG  American University in Bulgaria - AUBG  American University in Bulgaria - AUBG
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

American University in Bulgaria - AUBG Marketing Objectives Analysis: 

American University in Bulgaria - AUBG has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. American University in Bulgaria - AUBG best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.American University in Bulgaria - AUBG Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Apply by June 30 for early review.  Submit your online application by June 1 Submit your online application by June 1 
Ad Copy Text  Design your success with the AUBG EMBA and get both U.S. and European diploma. Scholarships availabl...  Join AUBG by applying online now and get access to top class American education this fall.  Join AUBG from the comfort of your home: 100% online admissions for access to top class American edu...
Link Description  Win an Executive MBA Scholarship and Upgrade Your Career with AUBG AUBG's Executive MBA, the first executive MBA program in Bulgaria has successfully educated the business leaders of the country for more than a decade. It is recognized worldwide f…  The smarter way to study  The smarter way to study
Website Link  www.aubg.edu  www.aubg.edu  www.aubg.edu
CTA  APPLY_NOW  LEARN_MORE  LEARN_MORE
Text Word Count 102  90  106
Like 157  0  37

American University in Bulgaria - AUBG Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. American University in Bulgaria - AUBG Top 1 ads got 157 likes. American University in Bulgaria - AUBG uses a sentence with the finishing touch title: “Apply by June 30 for early review.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. American University in Bulgaria - AUBG shared 102 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. American University in Bulgaria - AUBG should continue to optimize the ad content.

3.American University in Bulgaria - AUBG Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-05-28-2020-06-20  2020-05-05-2020-05-18  2020-04-17-2020-05-14
Landing Page Link  https://www.aubg.edu/emba/executive-mba-scholarships?utm_source=facebook&utm_medium=social_paid&utm_campaign=fb-emba-spring20&utm_content=BG  https://www.aubg.edu/smartversity/?utm_source=facebook&utm_medium=cpc&utm_campaign=fb-regularadmissions-prospects-2020&utm_content=apply-now-video&utm_adset=lookalike-bg-smartversity-submits-180d   https://www.aubg.edu/smartversity/?utm_source=facebook&utm_medium=social-paid&utm_campaign=fb-regularadmissions-all-markets-2020&utm_content=learn-more-cta&utm_adset=all-markets-prospects

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by American University in Bulgaria - AUBG are successful.

American University in Bulgaria - AUBG Creative Analysis: 

American University in Bulgaria - AUBG placed a Image ad in 2020-05-28-2020-06-20, and got 157 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.American University in Bulgaria - AUBG Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Macedonia,Kosovo,Albania  Bulgaria  Vietnam
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

American University in Bulgaria - AUBG has the best conversion in Macedonia,Kosovo,Albania, and can advertise more in Macedonia,Kosovo,Albania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.American University in Bulgaria - AUBG Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-28-2020-06-20  2020-05-05-2020-05-18  2020-04-17-2020-05-14
During  24 days  14 days 28 days 
Like  157  0  37
Share  8  0  0
Comment  0  0  1

Advertising effectiveness is a direct manifestation of advertising. American University in Bulgaria - AUBG ‘s Top 1 ad received 157 likes, 8 shares, 0 comments in just 24 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for American University in Bulgaria - AUBG, helping American University in Bulgaria - AUBG to grasp the ad data more clearly.