Top Ads on American School

American School Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

American School has been advertising and marketing on Facebook for many years. And American School has placed 736 of ads on the Facebook platform in the last month. In the past few years,American School has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for American School on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for American School. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from American School.

BigSpy

1.American School Top 3 Ads Basic Understanding

   top1  top2  top3
Name  American School  American School  American School
Page Categories  Medical School  Medical School  Medical School
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  wordpress

American School Marketing Objectives Analysis: 

American School has been operating in Medical School for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. American School best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.American School Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Enrolling for Sept 2020  Start Your MD Online Sept 2020 American College of Healthcare 
Ad Copy Text  Scholarships for international students available in our graduate entry medical doctor program. Stud...  Wondering if you'll get into AUC School of Medicine? Try our interactive admissions tool and get ins...  no setting
Link Description  No Application Fee - Apply Today  No Application Fees - Apply Today!  N/A
Website Link  uk.aucmed.edu  www.aucmed.edu  www.ach.edu
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 134  132  0
Like 1536  10  17

American School Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. American School Top 1 ads got 1536 likes. American School uses a sentence with the finishing touch title: “Enrolling for Sept 2020”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. American School shared 134 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. American School should continue to optimize the ad content.

3.American School Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Carousel
Ad Time   2020-01-28-2020-06-18  2020-04-15-2020-06-18  2020-06-02-2020-06-18
Landing Page Link  https://uk.aucmed.edu/  https://www.aucmed.edu/admissions/admissions-assessment?utm_source=facebook&utm_medium=cpc&utm_campaign=LFO+-+Facebook+-+AUC+-+Inquiry+Tool&vc=000208&utm_content=LFO+-+Video+1+-+Body+Copy+0.5   https://www.ach.edu/?fbclid=IwAR1XXvg1GVKAs8QduJVRTQC3MPl_C5kYvQ_sbjyN2Al1y9RuRSBX1y90m8g

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by American School are successful.

American School Creative Analysis: 

American School placed a Image ad in 2020-01-28-2020-06-18, and got 1536 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.American School Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  India  United States,Thailand,Panama...  Tunisia,Mongolia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

American School has the best conversion in India, and can advertise more in India in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.American School Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-01-28-2020-06-18  2020-04-15-2020-06-18  2020-06-02-2020-06-18
During  143 days  65 days 17 days 
Like  1536  10  17
Share  4  1  2
Comment  7  0  0

Advertising effectiveness is a direct manifestation of advertising. American School ‘s Top 1 ad received 1536 likes, 4 shares, 7 comments in just 143 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for American School, helping American School to grasp the ad data more clearly.