Top Ads on American Refugee Committee

American Refugee Committee Background Introduction:

Bringing an abundant world of amazing people together to work on the toughest problems.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

American Refugee Committee has been advertising and marketing on Facebook for many years. And American Refugee Committee has placed 37 of ads on the Facebook platform in the last month. In the past few years,American Refugee Committee has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for American Refugee Committee on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for American Refugee Committee. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from American Refugee Committee.

BigSpy

1.American Refugee Committee Top 3 Ads Basic Understanding

   top1  top2  top3
Name  American Refugee Committee  American Refugee Committee  American Refugee Committee
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

American Refugee Committee Marketing Objectives Analysis: 

American Refugee Committee has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. American Refugee Committee best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.American Refugee Committee Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Gacmaheena ayuu ku jira  Ciid Mubaarak! Covid Can Infect Us All کوویڈ ہم سب کو متاثر کرسکتا ہے. 
Ad Copy Text  Ciid Mubaarak! Ramadaankan ka badbaadi qoyskaada iyo bulshada caabuqa (Coronavirus). Dadaalka gacmah...  Ciid Mubaarak! Ramadaankan ka badbaadi qoyskaada iyo bulshada caabuqa (Coronavirus). Dadaalka gacmah...  -
Link Description  N/A  N/A  آئیں ایک دوسرے کی حفاظت کریں۔
Website Link  wearealight.org  wearealight.org  wearealight.org
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 129  129  162
Like 7616  928  10917

American Refugee Committee Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. American Refugee Committee Top 1 ads got 7616 likes. American Refugee Committee uses a sentence with the finishing touch title: “Gacmaheena ayuu ku jira”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. American Refugee Committee shared 129 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. American Refugee Committee should continue to optimize the ad content.

3.American Refugee Committee Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Video
Ad Time   2020-05-21-2020-06-20  2020-05-21-2020-06-20  2020-05-14-2020-06-14
Landing Page Link  https://wearealight.org/in-our-hands/?fbclid=IwAR0zuoeJIg3aeL0Ik-y2yI7h-YzzzQ7Vqsl_HmwwNAdnj9AIupB4Cv8IvyM  https://wearealight.org/in-our-hands/   https://wearealight.org/in-our-hands/?fbclid=IwAR2bGgeMzFxbCOVK_QCuF7seKdUs2i2_rxqyfncp8lPR0MerjPUFdAEfRVI

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by American Refugee Committee are successful.

American Refugee Committee Creative Analysis: 

American Refugee Committee placed a Video ad in 2020-05-21-2020-06-20, and got 7616 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.American Refugee Committee Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Somalia  Somalia  Pakistan
Language  Somali  English  Urdu

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

American Refugee Committee has the best conversion in Somalia, and can advertise more in Somalia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.American Refugee Committee Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-21-2020-06-20  2020-05-21-2020-06-20  2020-05-14-2020-06-14
During  31 days  31 days 32 days 
Like  7616  928  10917
Share  1333  140  886
Comment  288  53  618

Advertising effectiveness is a direct manifestation of advertising. American Refugee Committee ‘s Top 1 ad received 7616 likes, 1333 shares, 288 comments in just 31 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for American Refugee Committee, helping American Refugee Committee to grasp the ad data more clearly.