Top Ads on American Express
American Express Background Introduction:
American Express provides inside access to news, exclusive Cardmember offers & experiences on Facebook. | American Express vous permet de suivre via Facebook ses nouvelles et ses offres exclusives réservées à ses membres.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
American Express has been advertising and marketing on Facebook for many years. And American Express has placed 3031 of ads on the Facebook platform in the last month. In the past few years,American Express has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for American Express on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for American Express. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from American Express.
1.American Express Top 3 Ads Basic Understanding
|Name||American Express||American Express||American Express|
American Express Marketing Objectives Analysis:
American Express has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. American Express best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.American Express Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Stand For Small||למידע נוסף >||RAVEN ROCK|
|Ad Copy Text||Small businesses power our economy and define our communities — and we need them now more than eve...||סוף סוף אפשר לצאת קצת לחופש. לא משנה אם תרצו להשתזף באיל...||no setting|
|Link Description||Resources, tools and offers for small businesses.||N/A||N/A|
|Text Word Count||208||311||0|
American Express Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. American Express Top 1 ads got 2689 likes. American Express uses a sentence with the finishing touch title: “Stand For Small”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. American Express shared 208 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. American Express should continue to optimize the ad content.
3.American Express Top 3 Ads Creative Selection
|Landing Page Link||https://www.standforsmall.com/?extlink=CH=dm-CU=us-BU=GABM-REF=484536_273596780_132704170-TST=Stand4Small20Social-EEP_URL=g_psoc&cpid=g_psoc&dclid=CK2th5TH7OkCFYmYvAodCfME0w||https://rewards.americanexpress.co.il/rewards/travel-vacations-israel/expressfly-115127?utm_campaign=expressfly350&utm_medium=static&utm_source=facebook&fbclid=IwAR2L63UFcQ4FZKuxV56FGghSFx4pN2a4bdmzPrL8vRK1b3uPHkn8UCsfkiI||https://ravenrockclothing.com/|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by American Express are successful.
American Express Creative Analysis:
American Express placed a Video ad in 2020-05-20-2020-06-20, and got 2689 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.American Express Top 3 Ads Audience Analysis:
|Country||United States,Spain||Israel||United Kingdom|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
American Express has the best conversion in United States,Spain, and can advertise more in United States,Spain in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.American Express Top 3 Ads Performance Display
|During||32 days||3 days||4 days|
Advertising effectiveness is a direct manifestation of advertising. American Express ‘s Top 1 ad received 2689 likes, 602 shares, 94 comments in just 32 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for American Express, helping American Express to grasp the ad data more clearly.