Top Ads on American Express Middle East

American Express Middle East Background Introduction:

Don’t live life without it. Don’t do business without it. #AmexLife

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

American Express Middle East has been advertising and marketing on Facebook for many years. And American Express Middle East has placed 43 of ads on the Facebook platform in the last month. In the past few years,American Express Middle East has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for American Express Middle East on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for American Express Middle East. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from American Express Middle East.

BigSpy

1.American Express Middle East Top 3 Ads Basic Understanding

   top1  top2  top3
Name  American Express Middle East  American Express Middle East  American Express Middle East
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

American Express Middle East Marketing Objectives Analysis: 

American Express Middle East has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. American Express Middle East best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.American Express Middle East Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  اجعله يوم مليء باللحظات  American Express Middle East Experience shopping with Amex 
Ad Copy Text  اجعله يوم مليء باللحظات المميزة مع أحبائك. سوف نكون بجا...  Cheers to an exciting new decade! Happy New Year from all of us at American Express Middle East. htt...  When your shopping trips make way for new experiences. #AmexLife
Link Description  N/A  Cheers to an exciting new decade! Happy New Year from all of us at American Express Middle East. https://bit.ly/2QcLRRB  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 265  119  64
Like 443  480  1228

American Express Middle East Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. American Express Middle East Top 1 ads got 443 likes. American Express Middle East uses a sentence with the finishing touch title: “اجعله يوم مليء باللحظات”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. American Express Middle East shared 265 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. American Express Middle East should continue to optimize the ad content.

3.American Express Middle East Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-02-13-2020-02-14  2019-12-30-2019-12-31  2019-12-30-2019-12-30
Landing Page Link  https://www.facebook.com/632096340143179/posts/2987094554643334/  https://www.facebook.com/AmericanExpressME/photos/a.638277312858415/2888225214530269/?type=3   https://www.facebook.com/AmericanExpressME/videos/2466107076979163/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by American Express Middle East are successful.

American Express Middle East Creative Analysis: 

American Express Middle East placed a Video ad in 2020-02-13-2020-02-14, and got 443 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.American Express Middle East Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Arabic  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

American Express Middle East has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.American Express Middle East Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-13-2020-02-14  2019-12-30-2019-12-31  2019-12-30-2019-12-30
During  2 days  2 days 1 days 
Like  443  480  1228
Share  3  2  32
Comment  0  4  13

Advertising effectiveness is a direct manifestation of advertising. American Express Middle East ‘s Top 1 ad received 443 likes, 3 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for American Express Middle East, helping American Express Middle East to grasp the ad data more clearly.