Top Ads on Amazon Web Services

Amazon Web Services Background Introduction:

Amazon Web Services (AWS) delivers a set of services that together form a reliable, scalable, and inexpensive computing platform “in the cloud”. http://aws.amazon.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Amazon Web Services has been advertising and marketing on Facebook for many years. And Amazon Web Services has placed 792 of ads on the Facebook platform in the last month. In the past few years,Amazon Web Services has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Amazon Web Services on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Amazon Web Services. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Amazon Web Services.

BigSpy

1.Amazon Web Services Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Amazon Web Services  Amazon Web Services  Amazon Web Services
Page Categories  Business Service  Internet Company  Internet Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Amazon Web Services Marketing Objectives Analysis: 

Amazon Web Services has been operating in Business Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Amazon Web Services best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Amazon Web Services Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  WEBINAR: AMAZON WORKSPACES  Chia Jia How Suresh Rajiv 
Ad Copy Text  Webinar: Use o Amazon WorkSpaces para provisionar desktops Windows ou Linux em apenas alguns minutos...  With a data lake built on Amazon S3, you can use native AWS services to run big data analytics, AI, ...  With a data lake built on Amazon S3, you can use native AWS services to run big data analytics, AI, ...
Link Description  O Amazon WorkSpaces é uma solução gerenciada e segura de desktop como serviço (DaaS). Você pode usar o Amazon WorkSpaces para provisionar desktops Windows ou Linux em apenas alguns minutos e escalar rapidamente para oferecer milhares de desktops responsivos a funcionários em todo o mundo, que ...  N/A  N/A
Website Link  pages.awscloud.com  www.facebook.com  www.facebook.com
CTA  LEARN_MORE    
Text Word Count 1132  211  211
Like 223  1  11

Amazon Web Services Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Amazon Web Services Top 1 ads got 223 likes. Amazon Web Services uses a sentence with the finishing touch title: “WEBINAR: AMAZON WORKSPACES”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Amazon Web Services shared 1132 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Amazon Web Services should continue to optimize the ad content.

3.Amazon Web Services Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-08-2020-06-19  2020-06-18-2020-06-18  2020-06-18-2020-06-18
Landing Page Link  https://pages.awscloud.com/LATAM-partner-OE-restack-logicalis-2020-reg-event.html?utm_campaign=Webinars+-+FaceGeral+-+Ag%C3%AAncia+Carti&utm_source=facebook&utm_medium=paid&hsa_acc=1714795725494771&hsa_cam=23844769917750191&hsa_grp=23844769917740191&hsa_ad=23844769917730191&hsa_src=fb&hsa_net=facebook&hsa_ver=3&fbclid=IwAR2-jsthdfBoVt8SGE3L81YYy7s4TXmw3w7HxT7UO7kp5jyEKAwl2TF4LzY  https://www.facebook.com/amazonwebservices/?_sref_=2971236239580388&refid=7&_ft_=adid.23845015196250690:qid.6839924841477168107:mf_story_key.4496682720118831926:is_sponsored.1:ei.AI@AQIII_pzE2KB07TKhB-rjfPqDxtLWay0j7HKfk9e4r4xAEos9ycJfGc7eA0roK-xlIYgSaEDcs8gRh6XvGevgxcB:top_level_post_id.2971236232913722:content_owner_id_new.153063591397681:page_id.153063591397681:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1592544102:filter.h_nor:tds_flgs.3:actrs.153063591397681:page_insights.%7B%22153063591397681%22:%7B%22page_id%22:153063591397681,%22page_id_type%22:%22page%22,%22actor_id%22:153063591397681,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592462728,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2971236232913722%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:153063591397681,%22page_id%22:153063591397681,%22post_id%22:2971236232913722,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R   https://www.facebook.com/amazonwebservices/?_sref_=2971201899583822&refid=28&_ft_=adid.23845015022300690:qid.6839857290400514252:mf_story_key.604314693885954192:is_sponsored.1:ei.AI@AQL1gX1SNsSRdYkDVToxQBknXSYM9L_jlHofzKnJaNCovI2QworTV9C0_jcCKeJZbgOKBHKlypLOOIxe1wHepmOn:top_level_post_id.2971201896250489:content_owner_id_new.153063591397681:page_id.153063591397681:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1592528003:filter.h_nor:tds_flgs.3:actrs.153063591397681:page_insights.%7B%22153063591397681%22:%7B%22page_id%22:153063591397681,%22page_id_type%22:%22page%22,%22actor_id%22:153063591397681,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592462124,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2971201896250489%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:153063591397681,%22page_id%22:153063591397681,%22post_id%22:2971201896250489,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Amazon Web Services are successful.

Amazon Web Services Creative Analysis: 

Amazon Web Services placed a Image ad in 2020-06-08-2020-06-19, and got 223 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Amazon Web Services Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  N/A  N/A
Language  Portuguese  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Amazon Web Services has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Amazon Web Services Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-19  2020-06-18-2020-06-18  2020-06-18-2020-06-18
During  12 days  1 days 1 days 
Like  223  1  11
Share  15  0  0
Comment  4  0  0

Advertising effectiveness is a direct manifestation of advertising. Amazon Web Services ‘s Top 1 ad received 223 likes, 15 shares, 4 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Amazon Web Services, helping Amazon Web Services to grasp the ad data more clearly.