Top Ads on Amazon Photos

Amazon Photos Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Amazon Photos has been advertising and marketing on Facebook for many years. And Amazon Photos has placed 37 of ads on the Facebook platform in the last month. In the past few years,Amazon Photos has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Amazon Photos on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Amazon Photos. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Amazon Photos.

BigSpy

1.Amazon Photos Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Amazon Photos  Amazon Photos  Amazon Photos
Page Categories  Product/Service  Other  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Amazon Photos Marketing Objectives Analysis: 

Amazon Photos has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Amazon Photos best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Amazon Photos Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Unlimited Photo Storage With Prime  Unlimited Photo Storage With Prime Shop Photo Keepsakes @ Amazon.com 
Ad Copy Text  Losing your phone shouldn’t mean losing your photos. Get unlimited full-resolution photo storage, ...  Losing your phone shouldn’t mean losing your photos. Get unlimited full-resolution photo storag...  no setting
Link Description  N/A  N/A  Prime members get unlimited full-resolution photo storage and 5 GB video storage. Everyone else gets 5 GB for photos and videos. Use the Groups feature to privately pool and share full-resolution photos and videos. You can view and share your photos on nearly any phone, tablet, or computer, and you....
Website Link  itunes.apple.com  itunes.apple.com  play.google.com
CTA  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP  SHOP_NOW
Text Word Count 120  123  0
Like 7006  7  0

Amazon Photos Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Amazon Photos Top 1 ads got 7006 likes. Amazon Photos uses a sentence with the finishing touch title: “Unlimited Photo Storage With Prime”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Amazon Photos shared 120 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Amazon Photos should continue to optimize the ad content.

3.Amazon Photos Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-04-25-2020-05-23  2020-04-29-2020-05-21  2020-03-15-2020-04-28
Landing Page Link  http://itunes.apple.com/app/id621574163  http://itunes.apple.com/app/id621574163   http://play.google.com/store/apps/details?id=com.amazon.clouddrive.photos

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Amazon Photos are successful.

Amazon Photos Creative Analysis: 

Amazon Photos placed a Video ad in 2020-04-25-2020-05-23, and got 7006 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Amazon Photos Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Amazon Photos has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Amazon Photos Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-25-2020-05-23  2020-04-29-2020-05-21  2020-03-15-2020-04-28
During  29 days  23 days 45 days 
Like  7006  7  0
Share  2715  2  0
Comment  881  1  0

Advertising effectiveness is a direct manifestation of advertising. Amazon Photos ‘s Top 1 ad received 7006 likes, 2715 shares, 881 comments in just 29 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Amazon Photos, helping Amazon Photos to grasp the ad data more clearly.