Top Ads on Amazon Echo

Amazon Echo Background Introduction:

The official Amazon Echo Facebook page. Always ready, connected and fast. Just ask.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Amazon Echo has been advertising and marketing on Facebook for many years. And Amazon Echo has placed 153 of ads on the Facebook platform in the last month. In the past few years,Amazon Echo has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Amazon Echo on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Amazon Echo. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Amazon Echo.

BigSpy

1.Amazon Echo Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Amazon Echo  Amazon Echo  Amazon Echo
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Amazon Echo Marketing Objectives Analysis: 

Amazon Echo has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Amazon Echo best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Amazon Echo Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Echo mit Alexa  Echo Show 5 -- Smart display with Alexa – stay connected with video calling - Sandstone N/A 
Ad Copy Text  Alexa, was ist die Wurzel aus 27?  Shop our most loved Echo devices!  Shop our most loved Echo devices!
Link Description  Lerne Alexa kennen  amazon.com  amazon.com
Website Link  www.amazon.de  www.amazon.com  www.amazon.com
CTA  LEARN_MORE  SHOP_NOW  SHOP_NOW
Text Word Count 33  33  33
Like 17  0  0

Amazon Echo Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Amazon Echo Top 1 ads got 17 likes. Amazon Echo uses a sentence with the finishing touch title: “Echo mit Alexa”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Amazon Echo shared 33 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Amazon Echo should continue to optimize the ad content.

3.Amazon Echo Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Carousel
Ad Time   2020-06-02-2020-06-19  2020-01-24-2020-06-17  2020-01-24-2020-06-17
Landing Page Link  https://www.amazon.de/dp/B07V431WL5  https://www.amazon.com/b?node=9818047011&tag=fbasapesale-20&ascsubtag=pfb-DEVAUCC-1-9-6dyp0nazlsiqhkum&ref_=pfb_DEVAUCC_1_9_6dyp0nazlsiqhkum   https://www.amazon.com/b?node=9818047011&tag=fbasapesale-20&ascsubtag=pfb-DEVAUCC-1-9-fggh7vy3lmbhoark&ref_=pfb_DEVAUCC_1_9_fggh7vy3lmbhoark

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Amazon Echo are successful.

Amazon Echo Creative Analysis: 

Amazon Echo placed a Video ad in 2020-06-02-2020-06-19, and got 17 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Amazon Echo Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Bosnia Hercegovina  United States  United States
Language  Danish  Italian  Italian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Amazon Echo has the best conversion in Bosnia Hercegovina, and can advertise more in Bosnia Hercegovina in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Amazon Echo Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-02-2020-06-19  2020-01-24-2020-06-17  2020-01-24-2020-06-17
During  18 days  146 days 146 days 
Like  17  0  0
Share  0  88  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Amazon Echo ‘s Top 1 ad received 17 likes, 0 shares, 0 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Amazon Echo, helping Amazon Echo to grasp the ad data more clearly.