Top Ads on Amazfit

Amazfit Background Introduction:

Amazfit is one of the most lightweight and comfortable activity trackers you'll ever wear. Thoughtfully crafted and uniquely elegant.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Amazfit has been advertising and marketing on Facebook for many years. And Amazfit has placed 114 of ads on the Facebook platform in the last month. In the past few years,Amazfit has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Amazfit on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Amazfit. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Amazfit.

BigSpy

1.Amazfit Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Amazfit  Amazfit  Amazfit
Page Categories  Product/Service  Product/Service  Sports & Recreation
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Amazfit Marketing Objectives Analysis: 

Amazfit has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Amazfit best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Amazfit Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ⚡ลุ้นรับรางวัลใหญ่ ⚡ลดสูงสุดถึง 40% !  ⚡ลุ้นรับรางวัลใหญ่ ⚡ลดสูงสุดถึง 40% ! All your fitness data is shown on your wrist. Get it Now with up to 54% OFF! 
Ad Copy Text  18 - 19 มิ.ย. นี้ เข้าแอพ Lazada แล้วรีบช้อป amazfi...  18 - 19 มิ.ย. นี้ เข้าแอพ Lazada แล้วรีบช้อป amazfi...  10000+ pieces SOLD! Huami Amazfit X: Curved screen smartwatch with 24/7 heart tracking ✔7-day long...
Link Description  N/A  N/A  Amazfit, a self-brand of Huami (NYSE: HMI), has been a devoted provider of wearable technology for Xiaomi and the sole maker of the Mi Band. As of August 27, 2019, the global cumulative shipments of Huami's smart devices exceeded 100 million units. Huami has successfully established a solid leadership in the smart wearable market.
Website Link  www.facebook.com  www.facebook.com  www.indiegogo.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 562  562  230
Like 111  35  37

Amazfit Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Amazfit Top 1 ads got 111 likes. Amazfit uses a sentence with the finishing touch title: “⚡ลุ้นรับรางวัลใหญ่ ⚡ลดสูงสุดถึง 40% !”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Amazfit shared 562 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Amazfit should continue to optimize the ad content.

3.Amazfit Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-15-2020-06-19  2020-06-15-2020-06-18  2020-06-03-2020-06-18
Landing Page Link  https://www.facebook.com/650603775298202/posts/1133139707044604/  https://www.facebook.com/AmazfitThailand/?_sref_=1133139663711275&refid=7&_ft_=adid.23845117669870609:qid.6839820628567966592:mf_story_key.-3866779649132711510:is_sponsored.1:ei.AI@AQItDCqs1VXkIAWkotcAsjAqQuSGeypHgBIlP0JdMX6q8NIg6_iEeITMa5TuSrCoxsdHYK_rFStjQqSfTkuz5NLe:top_level_post_id.1133139670377941:content_owner_id_new.650603775298202:call_to_action_type.LEARN_MORE:page_id.650603775298202:src.22:story_location.5:story_attachment_style.rich_media_collection:view_time.1592519838:filter.h_nor:tds_flgs.3:actrs.650603775298202:page_insights.%7B%22650603775298202%22:%7B%22page_id%22:650603775298202,%22page_id_type%22:%22page%22,%22actor_id%22:650603775298202,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592307935,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B1133139670377941%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:650603775298202,%22page_id%22:650603775298202,%22post_id%22:1133139670377941,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R   https://www.indiegogo.com/projects/-%5C-%5C97520/coming_soon/x/22859936?fbclid=IwAR1FKWR5JQdxchTYa9W8wYWw1B8U8a-fs9dZ_qoKRXrPaqc5BnhS0psysbc

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Amazfit are successful.

Amazfit Creative Analysis: 

Amazfit placed a Image ad in 2020-06-15-2020-06-19, and got 111 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Amazfit Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Thailand  N/A
Language  Thai  Thai  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Amazfit has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Amazfit Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-19  2020-06-15-2020-06-18  2020-06-03-2020-06-18
During  5 days  4 days 16 days 
Like  111  35  37
Share  3  1  3
Comment  1  0  1

Advertising effectiveness is a direct manifestation of advertising. Amazfit ‘s Top 1 ad received 111 likes, 3 shares, 1 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Amazfit, helping Amazfit to grasp the ad data more clearly.