Top Ads on Alza.cz

Alza.cz Background Introduction:

Alza.cz je nejspolehlivější internetový obchod v ČR. Provozuje také síť maloobchodních prodejen. http://www.alza.cz

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Alza.cz has been advertising and marketing on Facebook for many years. And Alza.cz has placed 239 of ads on the Facebook platform in the last month. In the past few years,Alza.cz has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Alza.cz on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Alza.cz. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Alza.cz.

BigSpy

1.Alza.cz Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Alza.cz  Alza.cz  Alza.cz
Page Categories  Appliances  Computer Store  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Alza.cz Marketing Objectives Analysis: 

Alza.cz has been operating in Appliances for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Alza.cz best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Alza.cz Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Whirlpool Česká republika  Alza.cz Objev novou kolekci Old Spice Deep Sea 
Ad Copy Text  Prádlo svěží díky síle páry Nyní k nákupu pračky FrshCare+ rok praní zdarma s kapslemi Ar...  Hlásíme Logitech weeks 15. - 28.6.. Hele koukněte se na to, jsou tam pěkné slevy ! ▶ bit.ly/...  NOVINKA! Objev tajemství neprobádaných mořských hlubin. Old Spice Deep Sea, to je recept na osv...
Link Description  N/A  Hlásíme Logitech weeks 15. - 28.6.. Hele koukněte se na to, jsou tam pěkné slevy ! ▶ bit.ly/Slevy_až_35_procent  N/A
Website Link  www.alza.cz  www.facebook.com  www.alza.cz
CTA  LEARN_MORE    SHOP_NOW
Text Word Count 108  121  119
Like 0  105  235

Alza.cz Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Alza.cz Top 1 ads got 0 likes. Alza.cz uses a sentence with the finishing touch title: “Whirlpool Česká republika”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Alza.cz shared 108 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Alza.cz should continue to optimize the ad content.

3.Alza.cz Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Video
Ad Time   2020-06-11-2020-06-19  2020-06-16-2020-06-19  2020-04-01-2020-06-18
Landing Page Link  https://www.alza.cz/rok-prani-zdarma-s-whirlpool-a-ariel?kampan=Facebook_whirlpool_FreshCare_&utm_source=Facebook&utm_medium=banner&utm_campaign=Facebook_whirlpool_FreshCare_&fbclid=IwAR37GxBZsZYuuSAhL5csYpd1qCqqYrXlq7mBOR1TNOlmizNF4ZPfMP5C4ME  https://www.facebook.com/alza.cz/?refid=28&_ft_=adid.6192076206669:qid.6839714697276176032:mf_story_key.-5738414678255207719:is_sponsored.1:ei.AI@AQI3pLDbncGaRRVmg5D1ngK3oioBddKzBzBc7dJNkB9qrFG6-DIjMUPf6zTArqrZZaeGjzn0GTGYIa7Ngimg_GLw:top_level_post_id.10158790971960815:content_owner_id_new.70488720814:page_id.70488720814:src.22:photo_id.10158790913350815:story_location.5:story_attachment_style.photo:view_time.1592495175:filter.h_nor:tds_flgs.3:actrs.70488720814:page_insights.%7B%2270488720814%22:%7B%22page_id%22:70488720814,%22page_id_type%22:%22page%22,%22actor_id%22:70488720814,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592395862,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10158790971960815%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:70488720814,%22page_id%22:70488720814,%22post_id%22:10158790971960815,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R   https://www.alza.cz/beauty/old-spice/v5801.htm

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Alza.cz are successful.

Alza.cz Creative Analysis: 

Alza.cz placed a Carousel ad in 2020-06-11-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Alza.cz Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Czech  Czech  Czech,Germany,Netherlands
Language  Czech  Czech  Czech

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Alza.cz has the best conversion in Czech, and can advertise more in Czech in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Alza.cz Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-19  2020-06-16-2020-06-19  2020-04-01-2020-06-18
During  9 days  4 days 79 days 
Like  0  105  235
Share  0  0  16
Comment  0  5  20

Advertising effectiveness is a direct manifestation of advertising. Alza.cz ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Alza.cz, helping Alza.cz to grasp the ad data more clearly.