Top Ads on Alpine Ice Sports Centre

Alpine Ice Sports Centre Background Introduction:

Ice Skating and Ice Sports Facility in Christchurch, New Zealand.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Alpine Ice Sports Centre has been advertising and marketing on Facebook for many years. And Alpine Ice Sports Centre has placed 2 of ads on the Facebook platform in the last month. In the past few years,Alpine Ice Sports Centre has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Alpine Ice Sports Centre on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Alpine Ice Sports Centre. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Alpine Ice Sports Centre.

BigSpy

1.Alpine Ice Sports Centre Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Alpine Ice Sports Centre  Alpine Ice Sports Centre  Alpine Ice Sports Centre
Page Categories  Ice Skating Rink  Ice Skating Rink  -
Marketing Objectives Other  Other  -
ECommerce Softwares  N/A  N/A  -

Alpine Ice Sports Centre Marketing Objectives Analysis: 

Alpine Ice Sports Centre has been operating in Ice Skating Rink for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and -.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Alpine Ice Sports Centre best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Alpine Ice Sports Centre Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Two day sale, at least 15% off everything  Winter Wonderland Ice Skating, for Cure Kids
Ad Copy Text  Two-Day-Sale, Sunday 26 & Monday 27 January 2020 At least 15% off everything in store. We're making ...  Last year we raised over $10,000 for Cure Kids.... so we're doing it again!  -
Link Description  购物  Sport · 1 099 personnes  -
Website Link  www.facebook.com  www.facebook.com  -
CTA  EVENT_RSVP  EVENT_RSVP  -
Text Word Count 1024  75  -
Like 7  49  -

Alpine Ice Sports Centre Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Alpine Ice Sports Centre Top 1 ads got 7 likes. Alpine Ice Sports Centre uses a sentence with the finishing touch title: “Two day sale, at least 15% off everything”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Alpine Ice Sports Centre shared 1024 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is EVENT_RSVP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Alpine Ice Sports Centre should continue to optimize the ad content.

3.Alpine Ice Sports Centre Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  -
Ad Time   2020-01-19-2020-01-22  2019-11-05-2019-12-12  -
Landing Page Link  https://www.facebook.com/alpineice/?_sref_=2802211699822342&refid=28&_ft_=adid.6163758950856:qid.6784889492042240557:mf_story_key.7412743916654372206:is_sponsored.1:ei.AI@AQLyc_tGlI9R8U1FNU4UuZmH9CGyrfqbHUhuvixwrJgvLGqtGmZFGBmQdIAFbr4olP877vO4hOE_mnUimgBoY03S:top_level_post_id.2802211693155676:content_owner_id_new.197370773639794:call_to_action_type.EVENT_RSVP:page_id.197370773639794:src.22:story_location.5:story_attachment_style.event:view_time.1579730018:filter.h_nor:actrs.197370773639794:page_insights.%7B%22197370773639794%22:%7B%22page_id%22:197370773639794,%22actor_id%22:197370773639794,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1579500779,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2802211693155676%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:197370773639794,%22page_id%22:197370773639794,%22post_id%22:2802211693155676,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R  https://www.facebook.com/events/422162205167316/   -

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Alpine Ice Sports Centre are successful.

Alpine Ice Sports Centre Creative Analysis: 

Alpine Ice Sports Centre placed a Image ad in 2020-01-19-2020-01-22, and got 7 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Alpine Ice Sports Centre Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  -
Language  Chinese (Simplified)  French  -

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Alpine Ice Sports Centre has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Alpine Ice Sports Centre Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-01-19-2020-01-22  2019-11-05-2019-12-12  -
During  4 days  38 days
Like  7  49  -
Share  0  0  -
Comment  2  12  -

Advertising effectiveness is a direct manifestation of advertising. Alpine Ice Sports Centre ‘s Top 1 ad received 7 likes, 0 shares, 2 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Alpine Ice Sports Centre, helping Alpine Ice Sports Centre to grasp the ad data more clearly.