Top Ads on Alperia

Alperia Background Introduction:

Alperia è un provider di servizi energetici e produciamo energia da fonti rinnovabili.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Alperia has been advertising and marketing on Facebook for many years. And Alperia has placed 42 of ads on the Facebook platform in the last month. In the past few years,Alperia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Alperia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Alperia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Alperia.

BigSpy

1.Alperia Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Alperia  Alperia  Alperia
Page Categories  Electric Utility Provider  Electric Utility Provider  Electric Utility Provider
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Alperia Marketing Objectives Analysis: 

Alperia has been operating in Electric Utility Provider for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Alperia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Alperia Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Offerta Alperia Smile  Offerta Luce e Gas 100% Green Approfittane ora 
Ad Copy Text  Blocca il tuo prezzo energia con Alperia Smile Day & Night! ⛔ Prezzo bloccato garantito* per 18 m...  Dall’Alto Adige ora in tutta Italia: Energia 100% green - Prezzi trasparenti - Zero sorprese. Sce...  Se anche tu come noi ami l’ambiente, scegli l’energia pulita e condividi il nostro sogno. Scegl...
Link Description  Approfitta subito della Speciale Promozione  Energia dall’Alto Adige  Luce e Gas 100% Green
Website Link  www.alperia.eu  www.alperia.eu  www.alperia.eu
CTA  GET_OFFER  GET_QUOTE  LEARN_MORE
Text Word Count 305  438  435
Like 80  50  1

Alperia Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Alperia Top 1 ads got 80 likes. Alperia uses a sentence with the finishing touch title: “Offerta Alperia Smile”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Alperia shared 305 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_OFFER.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Alperia should continue to optimize the ad content.

3.Alperia Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-06-02-2020-06-16  2020-03-24-2020-03-24  2020-02-21-2020-02-21
Landing Page Link  https://www.alperia.eu/footer-menu/privacy.html  https://www.alperia.eu/footer-menu/privacy.html   https://www.alperia.eu/footer-menu/privacy.html

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Alperia are successful.

Alperia Creative Analysis: 

Alperia placed a Image ad in 2020-06-02-2020-06-16, and got 80 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Alperia Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Italian  Italian  Dutch

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Alperia has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Alperia Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-02-2020-06-16  2020-03-24-2020-03-24  2020-02-21-2020-02-21
During  15 days  1 days 1 days 
Like  80  50  1
Share  12  4  1
Comment  19  2  0

Advertising effectiveness is a direct manifestation of advertising. Alperia ‘s Top 1 ad received 80 likes, 12 shares, 19 comments in just 15 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Alperia, helping Alperia to grasp the ad data more clearly.