Top Ads on Alodokter

Alodokter Background Introduction:

Situs kesehatan nomor 1 di Indonesia yang memberikan berbagai informasi tentang penyakit, pengobatan serta panduan hidup sehat. Kami juga menyediakan layanan tanya-jawab gratis dengan dokter melalui aplikasi Alodokter: Chat Bersama Dokter di Playstore.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Alodokter has been advertising and marketing on Facebook for many years. And Alodokter has placed 120 of ads on the Facebook platform in the last month. In the past few years,Alodokter has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Alodokter on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Alodokter. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Alodokter.

BigSpy

1.Alodokter Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Alodokter  Alodokter  Alodokter
Page Categories  Health & Wellness Website  Health & Wellness Website  Health & Wellness Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Alodokter Marketing Objectives Analysis: 

Alodokter has been operating in Health & Wellness Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Alodokter best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Alodokter Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Bisa Coba Gratis 30 Hari, Daftar Sekarang.  Coba Gratis 30 Hari, Sekarang. Coba Gratis 30 Hari, Sekarang. 
Ad Copy Text  Lengkapi perlindunganmu bersama Alodokter proteksi : - Santunan Rawat Inap 1jt/malam - Unlimited Cha...  Alodokter Proteksi melengkapi perlindunganmu dan keluarga. 1 Bulan Gratis Trial ! - Unlimited Sant...  Alodokter Proteksi melengkapi perlindunganmu dan keluarga. 1 Bulan Gratis Trial ! - Dapatkan santu...
Link Description  Dapatkan asuransi santunan rawap inap Rp.1jt/Malam + Unlimited Chat Bersama Dokter & Spesialis Hanya Dengan Premi 990rb/Tahun. Daftar & Klaim Cukup Dari Ponsel  Dapatkan asuransi santunan rawap inap Rp.1jt/Malam + Unlimited Chat Bersama Dokter & Spesialis Hanya Dengan Premi mulai dari 95rb/bulan. Daftar & Klaim Cukup Dari Ponsel.  Dapatkan asuransi santunan rawap inap Rp.1jt/Malam + Unlimited Chat Bersama Dokter & Spesialis Hanya Dengan Premi 990rb/Tahun. Daftar & Klaim Cukup Dari Ponsel
Website Link  proteksi.alodokter.com  www.alodokter.com  www.alodokter.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 205  281  255
Like 4662  0  2787

Alodokter Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Alodokter Top 1 ads got 4662 likes. Alodokter uses a sentence with the finishing touch title: “Bisa Coba Gratis 30 Hari, Daftar Sekarang.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Alodokter shared 205 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Alodokter should continue to optimize the ad content.

3.Alodokter Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2019-12-16-2020-06-11  2020-06-10-2020-06-11  2019-11-12-2020-06-05
Landing Page Link  https://proteksi.alodokter.com/free-trial/  https://www.alodokter.com/asuransi-kesehatan-alodokter?utm_source=Facebook&utm_medium=cpc&utm_campaign=alodokter-proteksi&utm_content=alodokter-proteksi-free-trial   https://www.alodokter.com/asuransi-kesehatan-alodokter?utm_source=Facebook&utm_medium=cpc&utm_campaign=alodokter-proteksi&utm_content=alodokter-proteksi-free-trial

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Alodokter are successful.

Alodokter Creative Analysis: 

Alodokter placed a Image ad in 2019-12-16-2020-06-11, and got 4662 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Alodokter Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Indonesia  Indonesia
Language  Indonesian  Indonesian  Indonesian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Alodokter has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Alodokter Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-12-16-2020-06-11  2020-06-10-2020-06-11  2019-11-12-2020-06-05
During  179 days  2 days 207 days 
Like  4662  0  2787
Share  50  0  87
Comment  62  0  73

Advertising effectiveness is a direct manifestation of advertising. Alodokter ‘s Top 1 ad received 4662 likes, 50 shares, 62 comments in just 179 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Alodokter, helping Alodokter to grasp the ad data more clearly.