Top Ads on Alnatura

Alnatura Background Introduction:

Bio-Rezepte, Bio-Produkte, Bio-News: www.alnatura.de. Online shoppen: www.alnatura-shop.de.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Alnatura has been advertising and marketing on Facebook for many years. And Alnatura has placed 17 of ads on the Facebook platform in the last month. In the past few years,Alnatura has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Alnatura on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Alnatura. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Alnatura.

BigSpy

1.Alnatura Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Alnatura  Alnatura  Alnatura
Page Categories  Organic Grocery Store  Grocery Store  Organic Grocery Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Alnatura Marketing Objectives Analysis: 

Alnatura has been operating in Organic Grocery Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Alnatura best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Alnatura Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Alnatura Neueröffnung in Dresden  Alnatura 10 % Rabatt bei Alnatura in München 
Ad Copy Text  Juhu Am 25.06.2020 eröffnet auf der Bautzener Straße unser zweiter Markt in Dresden. Dort erwarte...  Alnatura druckt jetzt Blau Endlich sind sie da die Rollen von Blue4est®. Die Weltweit ersten Ök...  Speichere dieses Angebot und erhalte bei deinem nächsten Einkauf in allen Alnatura Super Natur Mär...
Link Description  ab 25. Juni  Alnatura druckt jetzt Blau Endlich sind sie da die Rollen von Blue4est®. Die Weltweit ersten Ökorollen die über die Blaue Tonne entsorgt werden können. Blue4est® Öko Bonrollen ✅Keine chemischen Farbentwickler -> Physikalisches Verfahren ✅Verwendbar in allen gängigen Thermodruckern, jeder kann Umstellen! ✅Recycelbar im Altpapier ✅Zugelassen für den direkten Lebensmittelkontakt ✅(blaue Farbe: dadurch ist es gut unterscheidbar von herkömmlichen Thermopapier) Herkömmliche Belege müssen über den Hausmüll entsorgt werden, aufgrund chemischer Substanzen wie z.b. Bisphenol A (BPA), andere Phenole (BPA freie Thermorollen) oder BASF Pergafast 201 (phenolfreie Thermorollen). Wie wird die neue Farbe von euch aufgenommen? "Alnatura lässt sich doch immer wieder was neues einfallen" Zitat einer Kundin. Euer Alnatura Markt in der Blaubeurer Straße  Kedaluwarsa 24 Des 2019
Website Link  www.alnatura.de  www.facebook.com  www.facebook.com
CTA  LEARN_MORE    GET_OFFER_VIEW
Text Word Count 138  879  182
Like 76  18  49

Alnatura Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Alnatura Top 1 ads got 76 likes. Alnatura uses a sentence with the finishing touch title: “Alnatura Neueröffnung in Dresden”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Alnatura shared 138 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Alnatura should continue to optimize the ad content.

3.Alnatura Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-07-2020-06-16  2020-04-01-2020-04-01  2019-11-14-2019-12-12
Landing Page Link  https://www.alnatura.de/de-de/maerkte/marktseiten/dresden/dresden-alnatura-super-natur-markt-dd165/  https://www.facebook.com/alnaturaulm/photos/a.1732761230358578/1871814023119964/?type=3   https://www.facebook.com/108812118501/posts/10159094186418502/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Alnatura are successful.

Alnatura Creative Analysis: 

Alnatura placed a Image ad in 2020-06-07-2020-06-16, and got 76 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Alnatura Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  France,Vietnam,Germany...  Romania  N/A
Language  Indonesian  German  Indonesian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Alnatura has the best conversion in France,Vietnam,Germany..., and can advertise more in France,Vietnam,Germany... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Alnatura Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-07-2020-06-16  2020-04-01-2020-04-01  2019-11-14-2019-12-12
During  10 days  1 days 29 days 
Like  76  18  49
Share  11  1  7
Comment  9  2  16

Advertising effectiveness is a direct manifestation of advertising. Alnatura ‘s Top 1 ad received 76 likes, 11 shares, 9 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Alnatura, helping Alnatura to grasp the ad data more clearly.