Top Ads on Allo

Allo Background Introduction:

Telefoni ümbrised, kaitseklaasid ja kaitsekiled.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Allo has been advertising and marketing on Facebook for many years. And Allo has placed 717 of ads on the Facebook platform in the last month. In the past few years,Allo has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Allo on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Allo. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Allo.

BigSpy

1.Allo Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Allo  Allo  Allo
Page Categories  Food & Beverage Company  Electronics  Electronics
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Allo Marketing Objectives Analysis: 

Allo has been operating in Food & Beverage Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Allo best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Allo Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Commandez sur Just Eat !  Apple iPhone X 256GB Space Gray «Как новый» (FQAF2) Xiaomi Redmi Note 9 4/128GB Forest Green 
Ad Copy Text  Cette semaine faites-vous un kiff sur Just Eat ! 1 plat acheté = 1 plat offert du 15 au 21 juin in...  Тицяй що хочеш ❗ http://re.allo.ua/s4j1k3 Купуй топові смартфони A...  -
Link Description  N/A  N/A  N/A
Website Link  play.google.com  allo.ua  allo.ua
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 107  118  113
Like 4  0  0

Allo Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Allo Top 1 ads got 4 likes. Allo uses a sentence with the finishing touch title: “Commandez sur Just Eat !”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Allo shared 107 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Allo should continue to optimize the ad content.

3.Allo Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-06-18-2020-06-20  2020-06-04-2020-06-20  2020-05-31-2020-06-20
Landing Page Link  https://play.google.com/store/apps/details?id=com.justeat.app.fr  https://allo.ua/ru/products/mobile/apple-iphone-xr-128gb-white.html?utm_medium=smm&utm_source=facebook&utm_campaign=facebook_katalog_tovarov&utm_term=%7B%7Bproduct.name%7D%7D&fbclid=IwAR2-m0x3Z3TiprNAC7abHbcXOxhEnGSdtj8TI01XxrHu3Jjuj1F7XlF3sW0   https://allo.ua/ru/sumki-chehly-kisety/colorway-elegant-book-blue-dlja-xiaomi-redmi-note-8-pro.html?utm_medium=remarketing&utm_source=facebook&utm_campaign=add_to_cart_all_14days&utm_term=%7B%7Bproduct.name%7D%7D&fbclid=IwAR2eMCX03q8DZBNGf77MPnNRq8C4ucr0v0SOfn66_mZfTkRZIftc35IUYDA

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Allo are successful.

Allo Creative Analysis: 

Allo placed a Image ad in 2020-06-18-2020-06-20, and got 4 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Allo Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  New Caledonia  N/A  N/A
Language  French  English  Norwegian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Allo has the best conversion in New Caledonia, and can advertise more in New Caledonia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Allo Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-20  2020-06-04-2020-06-20  2020-05-31-2020-06-20
During  3 days  17 days 21 days 
Like  4  0  0
Share  1  1  112
Comment  2  0  0

Advertising effectiveness is a direct manifestation of advertising. Allo ‘s Top 1 ad received 4 likes, 1 shares, 2 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Allo, helping Allo to grasp the ad data more clearly.