Top Ads on Allianz Arena

Allianz Arena Background Introduction:

Die Allianz Arena ist das offizielle Stadion des FC Bayern München.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Allianz Arena has been advertising and marketing on Facebook for many years. And Allianz Arena has placed 4 of ads on the Facebook platform in the last month. In the past few years,Allianz Arena has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Allianz Arena on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Allianz Arena. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Allianz Arena.


1.Allianz Arena Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Allianz Arena  Allianz Arena  Allianz Arena
Page Categories  Soccer Stadium  Soccer Stadium  Soccer Stadium
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Allianz Arena Marketing Objectives Analysis: 

Allianz Arena has been operating in Soccer Stadium for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Allianz Arena best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Allianz Arena Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Allianz Arena  N/A Allianz Arena 
Ad Copy Text  Legendäres Spiel Welches Spiel und welche zwei Torschützen suchen wir❓⚽ Das Spiel in voller ...  no setting   Update zur UEFA EURO 2020❗ Durch die verpasste direkte Qualifikation der ungarischen Nationalma...
Link Description  Legendäres Spiel Welches Spiel und welche zwei Torschützen suchen wir❓⚽ Das Spiel in voller Länge und kostenlos heute Abend um 18 Uhr auf  N/A   Update zur UEFA EURO 2020❗ Durch die verpasste direkte Qualifikation der ungarischen Nationalmannschaft finden nun alle 3️⃣ Vorrundenspiele des DFB-Team (Die Mannschaft) in unserer geliebten Allianz Arena statt.️
Website Link
Text Word Count 184  0  223
Like 512  96  5875

Allianz Arena Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Allianz Arena Top 1 ads got 512 likes. Allianz Arena uses a sentence with the finishing touch title: “Allianz Arena”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Allianz Arena shared 184 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Allianz Arena should continue to optimize the ad content.

3.Allianz Arena Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-15-2020-04-16  2020-02-17-2020-02-17  2019-11-19-2019-11-21
Landing Page Link,%22actor_id%22:158317327514468,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1587028986,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3289409934405176%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:158317327514468,%22page_id%22:158317327514468,%22post_id%22:3289409934405176,%22role%22:1,%22share_id%22:0%7D%5D%7D,%22158887400816820%22:%7B%22page_id%22:158887400816820,%22actor_id%22:158317327514468,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22role%22:8,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:158317327514468,%22page_id%22:158887400816820,%22role%22:8%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Allianz Arena are successful.

Allianz Arena Creative Analysis: 

Allianz Arena placed a Image ad in 2020-04-15-2020-04-16, and got 512 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Allianz Arena Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  German  N/A  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Allianz Arena has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Allianz Arena Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-15-2020-04-16  2020-02-17-2020-02-17  2019-11-19-2019-11-21
During  2 days  1 days 3 days 
Like  512  96  5875
Share  5  0  377
Comment  50  8  262

Advertising effectiveness is a direct manifestation of advertising. Allianz Arena ‘s Top 1 ad received 512 likes, 5 shares, 50 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Allianz Arena, helping Allianz Arena to grasp the ad data more clearly.