Top Ads on Alila

Alila Background Introduction:

Surprisingly Different... The hallmark of Alila is the combination of innovative design and luxury in unique locations...

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Alila has been advertising and marketing on Facebook for many years. And Alila has placed 97 of ads on the Facebook platform in the last month. In the past few years,Alila has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Alila on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Alila. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Alila.

BigSpy

1.Alila Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Alila  Alila  Alila
Page Categories  Beach Resort  Restaurant  Beach Resort
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Alila Marketing Objectives Analysis: 

Alila has been operating in Beach Resort for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Alila best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Alila Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Local Privilege Offer  Escape to Bali صور اليوميات 
Ad Copy Text  Save 20% on your stay! Enjoy complimentary breakfast for two & 24-hour rolling check-in/out. Exclusi...  From an incredible vista that you will never forget or a complete serenity, Alila Villas Uluwatu off...  Enjoy breathtaking views of the Indian Ocean at Alila Seminyak.
Link Description  Min. 2 Night Stay | Black Out Dates Apply  For Indonesian resident and KITAS holders only, book now and receive some privileges at Bali's most iconic resort.  Enjoy breathtaking views of the Indian Ocean at Alila Seminyak.
Website Link  www.alilahotels.com  www.alilahotels.com  www.facebook.com
CTA  BOOK_TRAVEL  BOOK_TRAVEL  
Text Word Count 173  128  63
Like 9  122  57284

Alila Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Alila Top 1 ads got 9 likes. Alila uses a sentence with the finishing touch title: “Local Privilege Offer”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Alila shared 173 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Alila should continue to optimize the ad content.

3.Alila Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-02-2020-04-02  2020-03-22-2020-03-25  2020-02-22-2020-03-10
Landing Page Link  https://www.alilahotels.com/seminyak/offers/indonesian-domestic-rate?src=prop_paidsoc_dpsas_alila_insta_dpsas-local-privilege_dpsas-local-privilege  https://www.alilahotels.com/uluwatu/offers/escape-to-bali   https://www.facebook.com/AlilaHotels/photos/a.184049251899/10157645907886900/?type=3

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Alila are successful.

Alila Creative Analysis: 

Alila placed a Image ad in 2020-04-02-2020-04-02, and got 9 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Alila Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Indonesia  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Alila has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Alila Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-02-2020-04-02  2020-03-22-2020-03-25  2020-02-22-2020-03-10
During  1 days  4 days 18 days 
Like  9  122  57284
Share  0  3  95
Comment  0  3  193

Advertising effectiveness is a direct manifestation of advertising. Alila ‘s Top 1 ad received 9 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Alila, helping Alila to grasp the ad data more clearly.