Top Ads on Alienware

Alienware Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Alienware has been advertising and marketing on Facebook for many years. And Alienware has placed 315 of ads on the Facebook platform in the last month. In the past few years,Alienware has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Alienware on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Alienware. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Alienware.

BigSpy

1.Alienware Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Alienware  Alienware  Alienware
Page Categories  Computers (Brand)  Computers (Brand)  Computers (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Alienware Marketing Objectives Analysis: 

Alienware has been operating in Computers (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Alienware best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Alienware Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Marjan Vakili  Alienware Aurora R8 Gaming Desktop - w/ 9th gen Intel Core - 8GB - 1T Lean just got legendary. 
Ad Copy Text  Score special savings on the latest gaming favorites and PCs with the latest Intel® Core™ Process...  Dominate the battlefield with overwhelming power on a thin laptop feat. NVIDIA® GeForce RTX™ grap...  Make every move count with the Alienware m17 designed to upgrade everything.
Link Description  N/A  N/A  Alienware's thinnest 17" laptop ever.
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 128  140  76
Like 0  0  1063

Alienware Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Alienware Top 1 ads got 0 likes. Alienware uses a sentence with the finishing touch title: “Marjan Vakili”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Alienware shared 128 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Alienware should continue to optimize the ad content.

3.Alienware Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2020-05-15-2020-06-18  2020-06-11-2020-06-18  2020-02-27-2020-06-18
Landing Page Link  https://ad.doubleclick.net/ddm/trackclk/N1153793.126603FACEBOOKINC/B24079456.272627947;dc_trk_aid=467288455;dc_trk_cid=132038968;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=?https://www.dell.com/en-us/shop/desktop-computers/alienware-aurora-r8-gaming-desktop/spd/alienware-aurora-r8-desktop/wdshatcrr811s?fbclid=IwAR3urB1QIL8aCAnau5jr7K2_uyFgRaZmYzUPNiuqJ34cHVaINy3cSnGXfXA  https://ad.doubleclick.net/ddm/trackclk/N1153793.126603FACEBOOKINC/B24079456.272627944;dc_trk_aid=467859139;dc_trk_cid=132293550;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=?https://www.dell.com/en-us/shop/desktop-computers/alienware-aurora-r11-gaming-desktop/spd/alienware-aurora-r11-desktop/wdaurr1110s?fbclid=IwAR3aF5nTyn3sYQLX9Y5vKhAclw3nlTynC1NHLoZ1RRXsUmWK4BhTTJnaCqA   https://www.dell.com/en-us/shop/cty/pdp/spd/alienware-m17-r2-laptop?fbclid=IwAR3ywyiHwUR7u8nCdDX2qbadPPkLJZKtoDktrHkiGhttnzC8kNLwo643XtY&gacd=9646513-23669389-5744497-265839747-127699121&dgc=sm&dclid=CKuf4Jehn-gCFU-8lgodUSECPw

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Alienware are successful.

Alienware Creative Analysis: 

Alienware placed a Carousel ad in 2020-05-15-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Alienware Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States,Jordan,Germany...  United States  United States
Language  Finnish  Dutch  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Alienware has the best conversion in United States,Jordan,Germany..., and can advertise more in United States,Jordan,Germany... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Alienware Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-15-2020-06-18  2020-06-11-2020-06-18  2020-02-27-2020-06-18
During  35 days  8 days 113 days 
Like  0  0  1063
Share  15  4  108
Comment  0  0  119

Advertising effectiveness is a direct manifestation of advertising. Alienware ‘s Top 1 ad received 0 likes, 15 shares, 0 comments in just 35 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Alienware, helping Alienware to grasp the ad data more clearly.