Top Ads on AliExpress
AliExpress Background Introduction:
AliExpress (www.aliexpress.com) is a global e-commerce platform made up of small businesses offering a wide variety of consumer products worldwide.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
AliExpress has been advertising and marketing on Facebook for many years. And AliExpress has placed 6630 of ads on the Facebook platform in the last month. In the past few years,AliExpress has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for AliExpress on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for AliExpress. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from AliExpress.
1.AliExpress Top 3 Ads Basic Understanding
AliExpress Marketing Objectives Analysis:
AliExpress has been operating in Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. AliExpress best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.AliExpress Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||good quality automatic poultry farm equipment 2400 pcs/h chicken duck goose egg washer egg cleaner||Motorcycle Front Headlight Head Light Lamp Headlamp Assembly Fits for Honda CBR1000RR CBR1000 RR CBR||Samsung NB 2GB 4GB 8GB PC3 DDR3 1066Mhz 1333Mhz 1600Mhz Laptop Notebook memory RAM 2g 4g 8g SO-DIMM|
|Ad Copy Text||AliExpress. With millions of products ????there's always something on sale!||AliExpress⭐⭐ARE YOU READY?||$3 New User Coupon for Orders of $4 or More! Millions of products available to you worldwide!|
|Text Word Count||76||37||93|
AliExpress Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. AliExpress Top 1 ads got 0 likes. AliExpress uses a sentence with the finishing touch title: “good quality automatic poultry farm equipment 2400 pcs/h chicken duck goose egg washer egg cleaner”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. AliExpress shared 76 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. AliExpress should continue to optimize the ad content.
3.AliExpress Top 3 Ads Creative Selection
|Landing Page Link||https://www.aliexpress.com/item/33017862945.html?src=facebook&aff_short_key=cCZtBY5p&isdl=y&aff_platform=true&albch=apprmkt&albagn=1859981139&albcp=23845019668170759&albag=23845019668310759&albad=23845019668160759||https://www.aliexpress.com/item/4000284293790.html?src=facebook&aff_short_key=cCZtBY5p&isdl=y&aff_platform=true&albch=apprmkt&albagn=1859981139&albcp=23845305554260505&albag=23845305554160505&albad=23845305554250505||https://www.aliexpress.com/item/32625531101.html?src=facebook&aff_short_key=cCZtBY5p&isdl=y&aff_platform=true&albch=apprmkt&albagn=1859981139&albcp=23845056611830605&albag=23845056611710605&albad=23845056611630605|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by AliExpress are successful.
AliExpress Creative Analysis:
AliExpress placed a Carousel ad in 2020-06-18-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.AliExpress Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
AliExpress has the best conversion in Pakistan, and can advertise more in Pakistan in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.AliExpress Top 3 Ads Performance Display
|During||2 days||9 days||9 days|
Advertising effectiveness is a direct manifestation of advertising. AliExpress ‘s Top 1 ad received 0 likes, 2 shares, 0 comments in just 2 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for AliExpress, helping AliExpress to grasp the ad data more clearly.