Top Ads on Aldi UK

Aldi UK Background Introduction:

Welcome to Aldi UK's official Facebook Page, where you can find out more about our amazing range of award-winning, high quality, brand-like products. For the Aldi UK Privacy Notices please visit the Aldi website here: https://bit.ly/2wOiflD

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Aldi UK has been advertising and marketing on Facebook for many years. And Aldi UK has placed 132 of ads on the Facebook platform in the last month. In the past few years,Aldi UK has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Aldi UK on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Aldi UK. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Aldi UK.

BigSpy

1.Aldi UK Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Aldi UK  Aldi UK  Aldi UK
Page Categories  Grocery Store  Grocery Store  Grocery Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Aldi UK Marketing Objectives Analysis: 

Aldi UK has been operating in Grocery Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Aldi UK best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Aldi UK Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Aldi Hero Dad  Thursday 11th June - ALDI UK Aldi UK 
Ad Copy Text  Top Dads Assemble. First up is Chris Smith!  Mud is good! Let your kids get their hands dirty with our wonderful wooden mud kitchens. Order yours...  -
Link Description  N/A  Aldi uses cookies to ensure you have the best possible shopping experience. You can manage the use of these cookies in your browser. By continuing to use this site you consent to the use of cookies in accordance with our cookie policy.  N/A
Website Link  www.facebook.com  aldi.co.uk  www.aldi.co.uk
CTA    SHOP_NOW  SHOP_NOW
Text Word Count 43  112  149
Like 698  387  196

Aldi UK Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Aldi UK Top 1 ads got 698 likes. Aldi UK uses a sentence with the finishing touch title: “Aldi Hero Dad”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Aldi UK shared 43 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Aldi UK should continue to optimize the ad content.

3.Aldi UK Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Carousel
Ad Time   2020-06-15-2020-06-19  2020-06-10-2020-06-14  2020-06-05-2020-06-12
Landing Page Link  https://www.facebook.com/165836530143824/posts/3212848475442599/  https://www.aldi.co.uk/c/specialbuys/dates/2020-06-11?sort=popular&q=:popular:transactionalStatus:transactional:transactionalStatus:nontransactional:Event:Outdoor+Play:Brand:Little+Town:priceValue:%5B34+TO+55%5D&lowerBound=0&upperBound=70&text&utm_source=Facebook&utm_medium=Display&utm_campaign=Aldi_Ecomms_June2020_OutdoorPlayWK24_P&fbclid=IwAR0zCFBtxwlverx6bDZI2Qgy9xvgpXPsiHpUiM_ObgWApO68NhEpNOOrwTQ   https://www.aldi.co.uk/c/specialbuys/dates/2020-06-14?utm_source=Facebook&utm_medium=Display&utm_campaign=Aldi_Ecomms_June2020_FathersDayWK24_P&fbclid=IwAR0AAsiWoojLnkjeGAUkyGz8oj7zJ7uo90l18M5TJaOQ_NNRGQG_Be5WAg4

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Aldi UK are successful.

Aldi UK Creative Analysis: 

Aldi UK placed a Video ad in 2020-06-15-2020-06-19, and got 698 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Aldi UK Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  N/A  N/A
Language  Italian  English  Italian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Aldi UK has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Aldi UK Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-19  2020-06-10-2020-06-14  2020-06-05-2020-06-12
During  5 days  5 days 8 days 
Like  698  387  196
Share  14  64  11
Comment  13  580  15

Advertising effectiveness is a direct manifestation of advertising. Aldi UK ‘s Top 1 ad received 698 likes, 14 shares, 13 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Aldi UK, helping Aldi UK to grasp the ad data more clearly.