Top Ads on Alconost

Alconost Background Introduction:

We localize games and applications into over 60 languages, make videos, and manage online ad campaigns.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Alconost has been advertising and marketing on Facebook for many years. And Alconost has placed 13 of ads on the Facebook platform in the last month. In the past few years,Alconost has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Alconost on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Alconost. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Alconost.

BigSpy

1.Alconost Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Alconost  Alconost  Alconost
Page Categories  Translator  Translator  Translator
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Alconost Marketing Objectives Analysis: 

Alconost has been operating in Translator for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Alconost best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Alconost Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Запили Sign in with Apple, или 30 апреля (точнее июня) твоё приложение превратится в тыкву  Git празднует пятнадцатилетие Look more and order a video ➡️ 
Ad Copy Text  Новые гайдлайны ревью и интерфейса приложений от Apple. ??...  Git – 15 лет. ???? С чего все начиналось, как развивалось и ч...  Need a cool marketing video? ✨ At Alconost, we create videos about companies, websites, games a...
Link Description  Компания Apple опубликовала следующую новость 4 марта 2020 г.: “Все новые приложения и апдейты должны соответствовать новым гайдлайнам ревью и интерфейса к 30 ап...  Прошло 15 лет с момента выхода распределенной системы контроля версий Git: первую версию Линус Торвальдс, известный как разработчик ядра Linux, выпустил 7 апре...  N/A
Website Link  l.facebook.com  habr.com  alconost.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 322  331  238
Like 10  2  4

Alconost Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Alconost Top 1 ads got 10 likes. Alconost uses a sentence with the finishing touch title: “Запили Sign in with Apple, или 30 апреля (точнее июня) твоё приложение превратится в тыкву”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Alconost shared 322 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Alconost should continue to optimize the ad content.

3.Alconost Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-05-09-2020-05-12  2020-04-14-2020-04-14  2020-04-06-2020-04-06
Landing Page Link  https://t.co/RvwqpnwH7N?amp=1  https://habr.com/ru/company/alconost/news/t/497088/?fbclid=IwAR0cro9g8P9iJ5rY32atVQdRjuPx0sDDuYzyKA3q2ZW9Z0qZrvA0CQ7qjrw   https://alconost.com/en/services/video-production?fbclid=IwAR2pLuukdwUhMZS3NzYPR_7z2-DanoMbvREGtu5csGR9oaC855ciNL6aYJY

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Alconost are successful.

Alconost Creative Analysis: 

Alconost placed a Image ad in 2020-05-09-2020-05-12, and got 10 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Alconost Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Russian  Russian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Alconost has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Alconost Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-09-2020-05-12  2020-04-14-2020-04-14  2020-04-06-2020-04-06
During  4 days  1 days 1 days 
Like  10  2  4
Share  3  2  0
Comment  2  0  0

Advertising effectiveness is a direct manifestation of advertising. Alconost ‘s Top 1 ad received 10 likes, 3 shares, 2 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Alconost, helping Alconost to grasp the ad data more clearly.