Top Ads on Alabama Policy Institute

Alabama Policy Institute Background Introduction:

We are a non-profit, research and educational institute dedicated to influencing public policy. We do this by identifying, developing and promoting innovative policy ideas, and by providing fact-based, objective analysis of key issues.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Alabama Policy Institute has been advertising and marketing on Facebook for many years. And Alabama Policy Institute has placed 62 of ads on the Facebook platform in the last month. In the past few years,Alabama Policy Institute has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Alabama Policy Institute on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Alabama Policy Institute. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Alabama Policy Institute.

BigSpy

1.Alabama Policy Institute Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Alabama Policy Institute  Alabama Policy Institute  Alabama Policy Institute
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Alabama Policy Institute Marketing Objectives Analysis: 

Alabama Policy Institute has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Alabama Policy Institute best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Alabama Policy Institute Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Three Years After Obergefell  2018 Attorney General Candidate Questionnaire: Alice Martin Responses Three Years After Obergefell 
Ad Copy Text  no setting  no setting  no setting
Link Description  In June of 2015, same-sex marriage became legal in all fifty states The Supreme Court ruled in the Obergefell v. Hodges case in favor of Jim Obergefell, whose marriage in Maryland was not recognized in Ohio. Unexpected to most, exciting to some and alarming to others, the Obergefell ruling was haile...  Please see below for Alice Martin’s responses to the 2018 Alabama Policy Institute and Yellowhammer News Attorney General Candidate Questionnaire. Submitted Friday, May 18 at 8:08 am View responses in PDF format here. 2018 Attorney General Questionnaire Alabama Policy Institute and Yellowhammer Ne...  In June of 2015, same-sex marriage became legal in all fifty states The Supreme Court ruled in the Obergefell v. Hodges case in favor of Jim Obergefell, whose marriage in Maryland was not recognized in Ohio. Unexpected to most, exciting to some and alarming to others, the Obergefell ruling was haile...
Website Link  www.alabamapolicy.org  www.alabamapolicy.org  www.alabamapolicy.org
CTA      
Text Word Count 0  0  0
Like 0  0  0

Alabama Policy Institute Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Alabama Policy Institute Top 1 ads got 0 likes. Alabama Policy Institute uses a sentence with the finishing touch title: “Three Years After Obergefell”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Alabama Policy Institute shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Alabama Policy Institute should continue to optimize the ad content.

3.Alabama Policy Institute Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2018-06-26-2020-05-13  2018-05-18-2020-05-13  2018-06-26-2020-05-13
Landing Page Link  https://www.alabamapolicy.org/2018/06/25/three-years-after-obergefell/  https://www.alabamapolicy.org/2018/05/18/martin-questionnaire-responses/   https://www.alabamapolicy.org/2018/06/25/three-years-after-obergefell/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Alabama Policy Institute are successful.

Alabama Policy Institute Creative Analysis: 

Alabama Policy Institute placed a Image ad in 2018-06-26-2020-05-13, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Alabama Policy Institute Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Alabama Policy Institute has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Alabama Policy Institute Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2018-06-26-2020-05-13  2018-05-18-2020-05-13  2018-06-26-2020-05-13
During  688 days  727 days 688 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Alabama Policy Institute ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 688 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Alabama Policy Institute, helping Alabama Policy Institute to grasp the ad data more clearly.