Top Ads on Al-Fanar Media

Al-Fanar Media Background Introduction:

Al-Fanar Media is an editorially independent publication dedicated to covering higher Education in the Arab region. http://www.al-fanarmedia.org/

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Al-Fanar Media has been advertising and marketing on Facebook for many years. And Al-Fanar Media has placed 86 of ads on the Facebook platform in the last month. In the past few years,Al-Fanar Media has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Al-Fanar Media on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Al-Fanar Media. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Al-Fanar Media.

BigSpy

1.Al-Fanar Media Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Al-Fanar Media  Al-Fanar Media  Al-Fanar Media
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Al-Fanar Media Marketing Objectives Analysis: 

Al-Fanar Media has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Al-Fanar Media best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Al-Fanar Media Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  البحث العلمي العربي  كوفيد-19 والتعليم منصة مرجع تحدث خدماتها للتكيف مع كورونا - Al-Fanar Media 
Ad Copy Text  تغطية متوازنة ومستقلة للبحث العلمي وأعمال الباحثين في ...  -  -
Link Description  N/A  N/A  تساعد منصة مرجع الإلكترونية، طلاب الدول العربية على العثور على منح دراسية وفرص للتعلم والتدريب عن بعد خاصة بعد انتشار وباء كوفيد-19.
Website Link  www.al-fanarmedia.org  www.al-fanarmedia.org  buff.ly
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 130  280  284
Like 182  1596  37

Al-Fanar Media Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Al-Fanar Media Top 1 ads got 182 likes. Al-Fanar Media uses a sentence with the finishing touch title: “البحث العلمي العربي”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Al-Fanar Media shared 130 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Al-Fanar Media should continue to optimize the ad content.

3.Al-Fanar Media Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-24-2020-06-20  2020-03-28-2020-06-16  2020-06-14-2020-06-16
Landing Page Link  https://www.al-fanarmedia.org/ar/  https://www.al-fanarmedia.org/ar/tag/%D8%AA%D8%BA%D8%B7%D9%8A%D8%A9-%D9%88%D8%A8%D8%A7%D8%A1-%D9%83%D9%88%D8%B1%D9%88%D9%86%D8%A7-%D8%A7%D9%84%D8%B9%D8%A7%D9%84%D9%85-%D8%A7%D9%84%D8%B9%D8%B1%D8%A8%D9%8A/   https://www.al-fanarmedia.org/ar/2020/06/%D9%85%D9%86%D8%B5%D8%A9-%D9%85%D8%B1%D8%AC%D8%B9-%D8%AA%D8%AD%D8%AF%D8%AB-%D8%AE%D8%AF%D9%85%D8%A7%D8%AA%D9%87%D8%A7-%D9%84%D9%84%D8%AA%D9%83%D9%8A%D9%81-%D9%85%D8%B9-%D9%83%D9%88%D8%B1%D9%88%D9%86/?fbclid=IwAR25lQxhG2LJVdPZwaW4Zjjbne6erOTn0YeDm8rEWmDAuQJuEf2VHOAxSLg

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Al-Fanar Media are successful.

Al-Fanar Media Creative Analysis: 

Al-Fanar Media placed a Image ad in 2020-05-24-2020-06-20, and got 182 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Al-Fanar Media Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Tunisia,Algeria  Tunisia,Algeria,Egypt  Lebanon
Language  Arabic  Arabic  Arabic

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Al-Fanar Media has the best conversion in Tunisia,Algeria, and can advertise more in Tunisia,Algeria in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Al-Fanar Media Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-24-2020-06-20  2020-03-28-2020-06-16  2020-06-14-2020-06-16
During  28 days  81 days 3 days 
Like  182  1596  37
Share  29  162  2
Comment  6  51  1

Advertising effectiveness is a direct manifestation of advertising. Al-Fanar Media ‘s Top 1 ad received 182 likes, 29 shares, 6 comments in just 28 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Al-Fanar Media, helping Al-Fanar Media to grasp the ad data more clearly.