Top Ads on Airtel Broadband

Airtel Broadband Background Introduction:

airtel, the best broadband fiber internet service provider in India, offers high speed wireless broadband fiber internet connection. Get unlimited internet

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Airtel Broadband has been advertising and marketing on Facebook for many years. And Airtel Broadband has placed 190 of ads on the Facebook platform in the last month. In the past few years,Airtel Broadband has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Airtel Broadband on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Airtel Broadband. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Airtel Broadband.

BigSpy

1.Airtel Broadband Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Airtel Broadband  Airtel Broadband  Airtel Broadband
Page Categories  Product/Service  Telecommunication Company  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Airtel Broadband Marketing Objectives Analysis: 

Airtel Broadband has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Airtel Broadband best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Airtel Broadband Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Get Airtel Broadband  Airtel Postpaid Brilliant HD Clarity 
Ad Copy Text  Get internet @ 679/month on annual plan. Work from home made easy for you.  At ₹499 Enjoy Benefits of Unlimited Calling, 75GB Data & Best Video Experience. Buy Now!  Watch News, Infotainment & More in HD at Home with Airtel DTH HD Box @Rs.1300
Link Description  N/A  N/A  Buy Airtel DTH HD connection online @ Rs.1300 only. Enjoy features of Digital TV HD with 500+ SD & HD channelet 30 days free subscription with new DTH HD connection.
Website Link  www.airtel.in  www.airtel.in  www.airtel.in
CTA  BOOK_TRAVEL  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 74  90  77
Like 23  82  210

Airtel Broadband Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Airtel Broadband Top 1 ads got 23 likes. Airtel Broadband uses a sentence with the finishing touch title: “Get Airtel Broadband”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Airtel Broadband shared 74 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Airtel Broadband should continue to optimize the ad content.

3.Airtel Broadband Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-06-14-2020-06-20  2020-06-11-2020-06-20  2020-06-03-2020-06-20
Landing Page Link  https://www.airtel.in/broadband/chennai?lf_open=799&utm_source=pfx_broadband_facebook&utm_content=broadband_facebook&utm_medium=Facebook&utm_campaign=broadband_facebook_chennai_wfh&utm_adgroup=ott&ad_name=wfh_june'20-5&cid=mfb  https://www.airtel.in/myplan-infinity/?lf_open=499&utm_source=Pfx_Postpaid_Facebook&utm_content=Postpaid&utm_medium=Facebook&utm_campaign=Pfx_Airtel_Postpaid_facebook_april'20&adgroup=la2&ad_name=video1&cid=mfb   https://www.airtel.in/dth/?utm_source=Pfx_Facebook_DTH_Lead_Lookalike_2-3Percent&utm_content=SafeDeliveryPrice_1300&utm_medium=Facebook_Lookalike&utm_campaign=Pfx_FB_DTH_Lookalike_2-3Percent&cid=mfb

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Airtel Broadband are successful.

Airtel Broadband Creative Analysis: 

Airtel Broadband placed a Image ad in 2020-06-14-2020-06-20, and got 23 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Airtel Broadband Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  India  India  India
Language  English  Estonian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Airtel Broadband has the best conversion in India, and can advertise more in India in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Airtel Broadband Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-20  2020-06-11-2020-06-20  2020-06-03-2020-06-20
During  7 days  10 days 18 days 
Like  23  82  210
Share  1  4  6
Comment  7  7  4

Advertising effectiveness is a direct manifestation of advertising. Airtel Broadband ‘s Top 1 ad received 23 likes, 1 shares, 7 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Airtel Broadband, helping Airtel Broadband to grasp the ad data more clearly.