Top Ads on Airgas

Airgas Background Introduction:

Airgas is one of the nation's leading single-source suppliers of gases, welding and safety products.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Airgas has been advertising and marketing on Facebook for many years. And Airgas has placed 24 of ads on the Facebook platform in the last month. In the past few years,Airgas has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Airgas on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Airgas. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Airgas.

BigSpy

1.Airgas Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Airgas  Airgas  Airgas
Page Categories  Chemical Company  Chemical Company  Chemical Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  N/A

Airgas Marketing Objectives Analysis: 

Airgas has been operating in Chemical Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Airgas best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Airgas Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  صور اليوميات  Refinery Sector Rule: Top 10 Cal Gas Lessons Learned - Airgas Thinks Hawaii Welding Expo - Kauai 
Ad Copy Text  Visit Airgas at the Gulf Coast Conference 2019 at Booth #1211 and talk to our experts about how you ...  For businesses trying to adhere to the new Refinery Sector Rule (RSR), compliance is no easy feat. M...  Join us at Airgas Kauai for our most exciting welding event of the year.
Link Description  Visit Airgas at the Gulf Coast Conference 2019 at Booth #1211 and talk to our experts about how you can help minimize operational risks, control costs and meet regulatory compliance requirements. https://www.gulfcoastconference.com/exhibitors.php  For businesses trying to adhere to the new Refinery Sector Rule (RSR), compliance is no easy feat. And among the … Read More  24 people interested
Website Link  www.facebook.com  airgasthinks.com  www.facebook.com
CTA  LEARN_MORE    EVENT_RSVP
Text Word Count 247  294  72
Like 146  42  14

Airgas Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Airgas Top 1 ads got 146 likes. Airgas uses a sentence with the finishing touch title: “صور اليوميات”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Airgas shared 247 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Airgas should continue to optimize the ad content.

3.Airgas Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-10-03-2019-12-12  2019-05-02-2019-05-06  2019-04-18-2019-05-06
Landing Page Link  https://www.facebook.com/airgasusa/photos/a.2069069959983326/2600710113485972/?type=3  http://airgasthinks.com/refinery-sector-rule-top-10-cal-gas-lessons-learned/   https://www.facebook.com/1709715122585480/posts/2462702070620111/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Airgas are successful.

Airgas Creative Analysis: 

Airgas placed a Image ad in 2019-10-03-2019-12-12, and got 146 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Airgas Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Airgas has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Airgas Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-10-03-2019-12-12  2019-05-02-2019-05-06  2019-04-18-2019-05-06
During  71 days  5 days 19 days 
Like  146  42  14
Share  4  8  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Airgas ‘s Top 1 ad received 146 likes, 4 shares, 0 comments in just 71 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Airgas, helping Airgas to grasp the ad data more clearly.