Top Ads on Airbnb

Airbnb Background Introduction:

Discover amazing places to stay—or rent out your own! www.airbnb.com Have a question or need assistance? Contact us here: www.airbnb.com/contact

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Airbnb has been advertising and marketing on Facebook for many years. And Airbnb has placed 2706 of ads on the Facebook platform in the last month. In the past few years,Airbnb has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Airbnb on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Airbnb. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Airbnb.

BigSpy

1.Airbnb Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Airbnb  Airbnb  Airbnb
Page Categories  Other  Public Figure  Entrepreneur
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  wordpress

Airbnb Marketing Objectives Analysis: 

Airbnb has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Airbnb best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Airbnb Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Découvrez cet Authentique Riad au coeur d'Hammamet  Free Audiobook: How to Start an Airbnb™ Without Owning Any Property Guadagna con AIRBNB 
Ad Copy Text  Dar K. est une maison de charme située en plein cœur d’Hammamet à 5 minutes à pied de la plage...  no setting  Immagina di avere un lavoro che ti permetta di fare cifre interessanti, investendo poche ore alla se...
Link Description  N/A  N/A  Accedi al corso gratuito
Website Link  fr.airbnb.com  www.mybnbfreedom.com  bnbacademy.it
CTA  BOOK_TRAVEL  LEARN_MORE  LEARN_MORE
Text Word Count 101  0  936
Like 362  150  0

Airbnb Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Airbnb Top 1 ads got 362 likes. Airbnb uses a sentence with the finishing touch title: “Découvrez cet Authentique Riad au coeur d'Hammamet”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Airbnb shared 101 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Airbnb should continue to optimize the ad content.

3.Airbnb Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-03-04-2020-06-19  2020-05-27-2020-06-18  2020-05-02-2020-06-18
Landing Page Link  https://fr.airbnb.com/rooms/34973779  https://www.mybnbfreedom.com/audio-1   https://bnbacademy.it/accedi-al-corso-gratuito-2/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Airbnb are successful.

Airbnb Creative Analysis: 

Airbnb placed a Video ad in 2020-03-04-2020-06-19, and got 362 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Airbnb Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Tunisia  India  N/A
Language  French  English  Italian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Airbnb has the best conversion in Tunisia, and can advertise more in Tunisia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Airbnb Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-04-2020-06-19  2020-05-27-2020-06-18  2020-05-02-2020-06-18
During  108 days  23 days 48 days 
Like  362  150  0
Share  145  49  0
Comment  27  11  0

Advertising effectiveness is a direct manifestation of advertising. Airbnb ‘s Top 1 ad received 362 likes, 145 shares, 27 comments in just 108 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Airbnb, helping Airbnb to grasp the ad data more clearly.