Top Ads on AirHelp

AirHelp Background Introduction:

Odwiedź nas na Naszą misją jest pomoc pasażerom linii lotniczych w uzyskiwaniu rekompensaty za opóźnione, odwołane lub zmienione loty.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

AirHelp has been advertising and marketing on Facebook for many years. And AirHelp has placed 775 of ads on the Facebook platform in the last month. In the past few years,AirHelp has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for AirHelp on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for AirHelp. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from AirHelp.


1.AirHelp Top 3 Ads Basic Understanding

   top1  top2  top3
Name  AirHelp  AirHelp  AirHelp
Page Categories  Airline Industry Service  Airline Industry Service  Airline Industry Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

AirHelp Marketing Objectives Analysis: 

AirHelp has been operating in Airline Industry Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. AirHelp best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.AirHelp Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Complete your claim quickly & easily with AirHelp  Закъснял или анулиран полет през последните 3 години? ✅ AirHelp takes care of it for you! 
Ad Copy Text  That claim you started? You’re about 90% complete. Don’t miss out on up to €600 fligh...  -  According to EU regulation, when airlines cancel flights or delay them by more than 3 hours, they co...
Link Description  N/A  БЕЗПЛАТНО ще научите колко може да получите. Защо да чакате още? Получете обезщетение за своите полети още днес!  It's FREE to see what you can get. What are you waiting for? Get compensated for your European flights today!
Website Link
Text Word Count 252  411  287
Like 9  255  1826

AirHelp Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. AirHelp Top 1 ads got 9 likes. AirHelp uses a sentence with the finishing touch title: “Complete your claim quickly & easily with AirHelp”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. AirHelp shared 252 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. AirHelp should continue to optimize the ad content.

3.AirHelp Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-04-23-2020-04-29  2020-03-13-2020-03-16  2019-12-15-2020-03-16
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by AirHelp are successful.

AirHelp Creative Analysis: 

AirHelp placed a Video ad in 2020-04-23-2020-04-29, and got 9 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.AirHelp Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  Bulgarian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

AirHelp has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.AirHelp Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-23-2020-04-29  2020-03-13-2020-03-16  2019-12-15-2020-03-16
During  7 days  4 days 93 days 
Like  9  255  1826
Share  7  87  679
Comment  0  11  172

Advertising effectiveness is a direct manifestation of advertising. AirHelp ‘s Top 1 ad received 9 likes, 7 shares, 0 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for AirHelp, helping AirHelp to grasp the ad data more clearly.