Top Ads on AirAsia

AirAsia Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

AirAsia has been advertising and marketing on Facebook for many years. And AirAsia has placed 2002 of ads on the Facebook platform in the last month. In the past few years,AirAsia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for AirAsia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for AirAsia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from AirAsia.

BigSpy

1.AirAsia Top 3 Ads Basic Understanding

   top1  top2  top3
Name  AirAsia  AirAsia  AirAsia
Page Categories  Airline Company  Airline Company  Airline Industry Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

AirAsia Marketing Objectives Analysis: 

AirAsia has been operating in Airline Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. AirAsia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.AirAsia Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Fly from MANILA  SNAP เที่ยวบิน + โรงแรม BIG Deals - 50% BIG Points Top-Up Rebate 
Ad Copy Text  Fly from MANILA to Cebu, Cagayan de Oro and Tacloban from as low as Php 940 ALL-IN ONE WAY FARE! Bo...  -  "‍♂️Short on BIG Points for your favourite BIG Deals?‍♂️ Easily get a BIG Points Top-Up...
Link Description  As low as Php 940  การันตีราคาดีสุด!  N/A
Website Link  www.airasia.com  www.airasia.com  www.airasiabig.com
CTA  BOOK_TRAVEL  BOOK_TRAVEL  SHOP_NOW
Text Word Count 354  1466  410
Like 668  10  22

AirAsia Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. AirAsia Top 1 ads got 668 likes. AirAsia uses a sentence with the finishing touch title: “Fly from MANILA”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. AirAsia shared 354 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. AirAsia should continue to optimize the ad content.

3.AirAsia Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-14-2020-06-20  2020-06-17-2020-06-20  2020-06-03-2020-06-20
Landing Page Link  https://www.airasia.com/en/gb?utm_medium=paidsocial&utm_source=facebook&utm_campaign=z2_ph_wp%7Cluz_c4%7C15062020&utm_content=  https://www.airasia.com/snap/th/th?utm_medium=paidsocial&utm_source=facebook&utm_campaign=fd_th_aw%7Csnap_c2%7C16062020&utm_content=&utm_term=deals   https://www.airasiabig.com/app-redirect?redirect=bigrewards&categoryid=1fc0c307-5d14-47e9-9538-5d4acecd0e3d

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by AirAsia are successful.

AirAsia Creative Analysis: 

AirAsia placed a Image ad in 2020-06-14-2020-06-20, and got 668 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.AirAsia Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  Thailand  Malaysia
Language  English  Thai  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

AirAsia has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.AirAsia Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-20  2020-06-17-2020-06-20  2020-06-03-2020-06-20
During  7 days  4 days 18 days 
Like  668  10  22
Share  80  0  1
Comment  259  2  4

Advertising effectiveness is a direct manifestation of advertising. AirAsia ‘s Top 1 ad received 668 likes, 80 shares, 259 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for AirAsia, helping AirAsia to grasp the ad data more clearly.