Top Ads on Air New Zealand

Air New Zealand Background Introduction:

Welcome to our official Facebook page. ✈ We're listening 24/7.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Air New Zealand has been advertising and marketing on Facebook for many years. And Air New Zealand has placed 383 of ads on the Facebook platform in the last month. In the past few years,Air New Zealand has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Air New Zealand on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Air New Zealand. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Air New Zealand.

BigSpy

1.Air New Zealand Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Air New Zealand  Air New Zealand  Air New Zealand
Page Categories  Airline Company  Airline Company  Airline Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Air New Zealand Marketing Objectives Analysis: 

Air New Zealand has been operating in Airline Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Air New Zealand best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Air New Zealand Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Air New Zealand Carepoints™  Where to Next? Air New Zealand 
Ad Copy Text  Carepoints, our new initiative to help Kiwis in need. There’s kindness in every point #Carepoints  Reconnecting you to the people and places you love. Where to Next? ✈️  -
Link Description  N/A  N/A  What is the first local destination you will go to when you can? Inspire us with your photographs ✈️✨ Nick Farrelly Photography
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 100  73  135
Like 1568  4271  2754

Air New Zealand Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Air New Zealand Top 1 ads got 1568 likes. Air New Zealand uses a sentence with the finishing touch title: “Air New Zealand Carepoints™”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Air New Zealand shared 100 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Air New Zealand should continue to optimize the ad content.

3.Air New Zealand Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-05-21-2020-05-29  2020-05-14-2020-05-27  2020-05-19-2020-05-22
Landing Page Link  https://www.facebook.com/AirNewZealand/videos/671220953455056/  https://www.facebook.com/AirNewZealand/videos/669385933854469/   https://www.facebook.com/AirNewZealand/?refid=28&_ft_=adid.6191084538218:qid.6829826248153780060:mf_story_key.6405331556938470384:is_sponsored.1:ei.AI@AQJPJ-fwOGV-K24ZT3fGUJ1Lxnc4sp9lcFo6_lBgbAPaFnUsgScjCltGu4mEmsiaGCqZB3AxOw1jMD6Jo_Yx-bSO:top_level_post_id.10157207882650777:content_owner_id_new.23637220776:page_id.23637220776:src.22:photo_id.10157207882065777:story_location.5:story_attachment_style.photo:view_time.1590192516:tagged_locations.132720980096702:filter.h_nor:tds_flgs.3:actrs.23637220776:page_insights.%7B%2223637220776%22:%7B%22page_id%22:23637220776,%22page_id_type%22:%22page%22,%22actor_id%22:23637220776,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1590100206,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10157207882650777%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:23637220776,%22page_id%22:23637220776,%22post_id%22:10157207882650777,%22role%22:1,%22share_id%22:0%7D%5D%7D,%22132720980096702%22:%7B%22page_id%22:132720980096702,%22page_id_type%22:%22page%22,%22actor_id%22:23637220776,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22role%22:4,%22sl%22:5%7D%7D&__tn__=~-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Air New Zealand are successful.

Air New Zealand Creative Analysis: 

Air New Zealand placed a Video ad in 2020-05-21-2020-05-29, and got 1568 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Air New Zealand Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Slovenia  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Air New Zealand has the best conversion in Slovenia, and can advertise more in Slovenia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Air New Zealand Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-21-2020-05-29  2020-05-14-2020-05-27  2020-05-19-2020-05-22
During  9 days  14 days 4 days 
Like  1568  4271  2754
Share  144  371  90
Comment  232  424  451

Advertising effectiveness is a direct manifestation of advertising. Air New Zealand ‘s Top 1 ad received 1568 likes, 144 shares, 232 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Air New Zealand, helping Air New Zealand to grasp the ad data more clearly.