Top Ads on Air France

Air France Background Introduction:

France is in the Air ! Bienvenue sur la page officielle d'Air France ! / Welcome to the Air France official Fan Page!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Air France has been advertising and marketing on Facebook for many years. And Air France has placed 550 of ads on the Facebook platform in the last month. In the past few years,Air France has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Air France on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Air France. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Air France.

BigSpy

1.Air France Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Air France  Air France  Air France
Page Categories  Travel Agency  Travel Agency  Travel Agency
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Air France Marketing Objectives Analysis: 

Air France has been operating in Travel Agency for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Air France best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Air France Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Réservez dès à présent votre billet, en toute sérénité.  Nous avons hâte de vous retrouver Nous avons hâte de vous retrouver  
Ad Copy Text  Une aventure ? Un repos bien mérité ? Un besoin d'évasion ? Quelles que soient vos envies, cet é...  Air France rouvre progressivement ses vols et vous permet de retrouver ceux qui vous sont chers. Nou...  Air France rouvre progressivement ses vols et vous permet de retrouver ceux qui vous sont chers. Nou...
Link Description   Consultez nos conditions sur www.airfrance.fr  Consultez nos conditions sur www.airfrance.fr  Consultez nos conditions sur www.airfrance.fr
Website Link  www.airfrance.fr  www.airfrance.fr  www.airfrance.fr
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 134  232  232
Like 331  5840  1080

Air France Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Air France Top 1 ads got 331 likes. Air France uses a sentence with the finishing touch title: “Réservez dès à présent votre billet, en toute sérénité.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Air France shared 134 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Air France should continue to optimize the ad content.

3.Air France Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-06-14-2020-06-15  2020-06-03-2020-06-11  2020-06-03-2020-06-06
Landing Page Link  https://www.airfrance.fr/?utm_medium=socialmedia_socialads_consideration&utm_source=facebook&utm_campaign=inspieurope062020&ESV_market=FR  https://www.airfrance.fr/FR/fr/common/page_flottante/information/programme-ete-airfrance.htm?utm_medium=SCM&utm_source=FAC&utm_campaign=FR_SCA_CNS_Inspiration062020__&utm_content&utm_term&fbclid=IwAR0FwHhnVUuDpnmN1idQFvWnAXX-b9XnYojvzk3vH58Z7TL0rh_UG1hcInI   https://www.airfrance.fr/FR/fr/common/page_flottante/information/programme-ete-airfrance.htm?utm_medium=SCM&utm_source=FAC&utm_campaign=FR_SCA_CNS_Inspiration062020__&utm_content=&utm_term=

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Air France are successful.

Air France Creative Analysis: 

Air France placed a Video ad in 2020-06-14-2020-06-15, and got 331 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Air France Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Lebanon  France  France
Language  French  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Air France has the best conversion in Lebanon, and can advertise more in Lebanon in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Air France Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-15  2020-06-03-2020-06-11  2020-06-03-2020-06-06
During  2 days  9 days 4 days 
Like  331  5840  1080
Share  39  1472  214
Comment  62  835  158

Advertising effectiveness is a direct manifestation of advertising. Air France ‘s Top 1 ad received 331 likes, 39 shares, 62 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Air France, helping Air France to grasp the ad data more clearly.