Top Ads on Air Canada Vacations

Air Canada Vacations Background Introduction:

English: Facebook moderation weekdays only from 9 a.m. to 5 p.m. EST. Français : Nous modérons cette page Facebook les jours de semaine de 9 AM à 5 PM HE.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Air Canada Vacations has been advertising and marketing on Facebook for many years. And Air Canada Vacations has placed 44 of ads on the Facebook platform in the last month. In the past few years,Air Canada Vacations has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Air Canada Vacations on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Air Canada Vacations. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Air Canada Vacations.

BigSpy

1.Air Canada Vacations Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Air Canada Vacations  Air Canada Vacations  Air Canada Vacations
Page Categories  Travel Service  Travel Service  Travel Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Air Canada Vacations Marketing Objectives Analysis: 

Air Canada Vacations has been operating in Travel Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Air Canada Vacations best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Air Canada Vacations Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Get $200 OFF per couple  L'Europe : à partager Save $200 On Europe 
Ad Copy Text  Summer on the mind? ☀️ Plan for the heat now with sizzling savings on vacation packages to colo...  ???? ✈️ Réservez un forfait en Europe et invitez votre personne préférée avec le 2 e forfait...  Don't miss the chance to save even more on your next trip to Europe! ✈️???? Use promo code EURO...
Link Description  Book early. Save more.  Offre d'une durée limitée  تنتهي الصلاحية في ‏٠٢‏/٠٢‏/٢٠٢٠‏
Website Link  vacations.aircanada.com  ad.doubleclick.net  ad.doubleclick.net
CTA  BOOK_TRAVEL  BOOK_TRAVEL  GET_OFFER_VIEW
Text Word Count 116  119  106
Like 541  73  16

Air Canada Vacations Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Air Canada Vacations Top 1 ads got 541 likes. Air Canada Vacations uses a sentence with the finishing touch title: “Get $200 OFF per couple”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Air Canada Vacations shared 116 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Air Canada Vacations should continue to optimize the ad content.

3.Air Canada Vacations Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-02-22-2020-02-23  2020-02-17-2020-02-17  2020-01-16-2020-01-21
Landing Page Link  https://vacations.aircanada.com/en/all-deals/100005/book-early-save-big?goTo=CUR&utm_campaign=partner-curacao&utm_source=facebook-paid&utm_medium=social&utm_content=video&utm_term=en  https://vacations.aircanada.com/fr/toutes-les-offres/100078/deuxieme-forfait-europe-a-50-?utm_campaign=europebogoq12020&utm_source=facebook-paid&utm_medium=social&utm_content=video&utm_term=fr&dclid=CLj7rsXe4-cCFUsZKgod_5MJFg   https://vacations.aircanada.com/en/all-deals/100004/book-early-save-more?tripMonth=09/2020&leaveFrom=YYZ&utm_campaign=europeawareness2020&utm_source=facebook-paid&utm_medium=social&utm_content=lpa&utm_term=en&dclid=CJykjfOZhOcCFQholgod5K4O8g

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Air Canada Vacations are successful.

Air Canada Vacations Creative Analysis: 

Air Canada Vacations placed a Video ad in 2020-02-22-2020-02-23, and got 541 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Air Canada Vacations Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  French  Arabic

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Air Canada Vacations has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Air Canada Vacations Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-22-2020-02-23  2020-02-17-2020-02-17  2020-01-16-2020-01-21
During  2 days  1 days 6 days 
Like  541  73  16
Share  62  15  0
Comment  35  1  0

Advertising effectiveness is a direct manifestation of advertising. Air Canada Vacations ‘s Top 1 ad received 541 likes, 62 shares, 35 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Air Canada Vacations, helping Air Canada Vacations to grasp the ad data more clearly.