Top Ads on Age of Z

Age of Z Background Introduction:

Play Now: https://play.google.com/store/apps/details?id=com.camelgames.aoz Slay zombies, form alliances, and build YOUR new civilization!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Age of Z has been advertising and marketing on Facebook for many years. And Age of Z has placed 1469 of ads on the Facebook platform in the last month. In the past few years,Age of Z has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Age of Z on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Age of Z. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Age of Z.

BigSpy

1.Age of Z Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Age of Z  Age of Z  Age of Z
Page Categories  Games/Toys  Games/Toys  Games/Toys
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Age of Z Marketing Objectives Analysis: 

Age of Z has been operating in Games/Toys for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Age of Z best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Age of Z Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Age of Z  试试你能守护多久 Age of Z 
Ad Copy Text  Combattez les troupes zombies avec les membres de l'alliance!  保护你的房屋和女朋友  Build! Battle! Conquer! Play with millions of players around the world! ♥ ♡ ♥ ♡ ♥ ♡ ♥
Link Description  N/A  N/A  N/A
Website Link  play.google.com  itunes.apple.com  play.google.com
CTA  INSTALL_MOBILE_APP  PLAY_GAME  INSTALL_MOBILE_APP
Text Word Count 61  30  99
Like 3063  4  734

Age of Z Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Age of Z Top 1 ads got 3063 likes. Age of Z uses a sentence with the finishing touch title: “Age of Z”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Age of Z shared 61 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Age of Z should continue to optimize the ad content.

3.Age of Z Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2019-12-30-2020-06-19  2020-06-17-2020-06-19  2020-05-06-2020-06-19
Landing Page Link  http://play.google.com/store/apps/details?id=com.camelgames.aoz  https://itunes.apple.com/app/id1376515087   http://play.google.com/store/apps/details?id=com.camelgames.aoz

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Age of Z are successful.

Age of Z Creative Analysis: 

Age of Z placed a Video ad in 2019-12-30-2020-06-19, and got 3063 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Age of Z Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Madagascar  Malaysia  Greece,Poland,Bosnia Hercegovina...
Language  English  Chinese (Simplified)  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Age of Z has the best conversion in Madagascar, and can advertise more in Madagascar in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Age of Z Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-12-30-2020-06-19  2020-06-17-2020-06-19  2020-05-06-2020-06-19
During  173 days  3 days 45 days 
Like  3063  4  734
Share  157  0  44
Comment  129  0  10

Advertising effectiveness is a direct manifestation of advertising. Age of Z ‘s Top 1 ad received 3063 likes, 157 shares, 129 comments in just 173 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Age of Z, helping Age of Z to grasp the ad data more clearly.