Top Ads on Afterpay USA

Afterpay USA Background Introduction:

Shop now. Enjoy now. Pay later.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Afterpay USA has been advertising and marketing on Facebook for many years. And Afterpay USA has placed 50 of ads on the Facebook platform in the last month. In the past few years,Afterpay USA has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Afterpay USA on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Afterpay USA. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Afterpay USA.

BigSpy

1.Afterpay USA Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Afterpay USA  Afterpay USA  Afterpay USA
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  shopify  shopify

Afterpay USA Marketing Objectives Analysis: 

Afterpay USA has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Afterpay USA best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Afterpay USA Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  SHOP & PAY IN 4  TRY NOW, PAY LATER TRY NOW, PAY LATER 
Ad Copy Text  Shop and support your favorite stores. Buy Now, Pay Later in four installments, always interest free...  -  -
Link Description  Buy Now, Pay Later  Pay in 4 Interest Free Installments  Pay in 4 Interest Free Installments
Website Link  www.afterpay.com  www.stevemadden.com  www.stevemadden.com
CTA  SIGN_UP  SHOP_NOW  SHOP_NOW
Text Word Count 117  121  121
Like 2874  2  1

Afterpay USA Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Afterpay USA Top 1 ads got 2874 likes. Afterpay USA uses a sentence with the finishing touch title: “SHOP & PAY IN 4”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Afterpay USA shared 117 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Afterpay USA should continue to optimize the ad content.

3.Afterpay USA Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-03-2020-06-18  2020-06-12-2020-06-15  2020-06-12-2020-06-14
Landing Page Link  https://www.afterpay.com/how-it-works?utm_source=afterpay&utm_medium=paid-social&utm_campaign=nca-nbc&fbclid=IwAR1CgIfrylCRNKhMTSaWlfdBs7mY5PAoP4igQkG5tep-s7eN8rTcC_Z7IJc  https://www.stevemadden.com/?utm_source=afterpay&utm_medium=paid-social&utm_campaign=10m-sm   https://www.stevemadden.com/?utm_source=afterpay&utm_medium=paid-social&utm_campaign=10m-sm

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Afterpay USA are successful.

Afterpay USA Creative Analysis: 

Afterpay USA placed a Video ad in 2020-06-03-2020-06-18, and got 2874 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Afterpay USA Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Afterpay USA has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Afterpay USA Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-18  2020-06-12-2020-06-15  2020-06-12-2020-06-14
During  16 days  4 days 3 days 
Like  2874  2  1
Share  506  0  0
Comment  59  0  0

Advertising effectiveness is a direct manifestation of advertising. Afterpay USA ‘s Top 1 ad received 2874 likes, 506 shares, 59 comments in just 16 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Afterpay USA, helping Afterpay USA to grasp the ad data more clearly.