Top Ads on Africa Geographic

Africa Geographic Background Introduction:

Follow our blog: http://africageographic.com/blog/

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Africa Geographic has been advertising and marketing on Facebook for many years. And Africa Geographic has placed 59 of ads on the Facebook platform in the last month. In the past few years,Africa Geographic has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Africa Geographic on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Africa Geographic. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Africa Geographic.

BigSpy

1.Africa Geographic Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Africa Geographic  Africa Geographic  Africa Geographic
Page Categories  Nonprofit Organization  Tour Agency  TV Channel
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  N/A  N/A

Africa Geographic Marketing Objectives Analysis: 

Africa Geographic has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Africa Geographic best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Africa Geographic Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Smoked baby chimpanzee on hotel menu, says NGO - Africa Geographic  Painted wolves (African wild dogs) National Geographic Africa 
Ad Copy Text  no setting  Manyoni’s painted wolves (African wild dogs) use bird-like tweets and chirps that are part of a wi...  Dr. and Mrs. Pol make for a beautiful couple that have stood the test of time. See how life with the...
Link Description  Smoked baby chimpanzee offered to guests at a prominent 4-star hotel in the DRC capital of Kinshasa, says NGO that is taking legal action  N/A  Dr. and Mrs. Pol make for a beautiful couple that have stood the test of time. See how life with the Pol's can be on The Incredible #DrPol on National Geographic Wild, Mondays at 21:40 CAT.
Website Link  africageographic.com  www.facebook.com  www.facebook.com
CTA  LEARN_MORE    
Text Word Count 0  250  189
Like 0  13223  1316

Africa Geographic Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Africa Geographic Top 1 ads got 0 likes. Africa Geographic uses a sentence with the finishing touch title: “Smoked baby chimpanzee on hotel menu, says NGO - Africa Geographic”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Africa Geographic shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Africa Geographic should continue to optimize the ad content.

3.Africa Geographic Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2019-12-27-2020-05-23  2020-03-17-2020-03-31  2020-03-25-2020-03-25
Landing Page Link  https://africageographic.com/blog/smoked-baby-chimpanzee-on-hotel-menu-says-ngo/  https://www.facebook.com/africa.geographic/videos/1101404723563109/   https://www.facebook.com/natgeoafrica/photos/a.156207164397946/3169495926402373/?type=3

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Africa Geographic are successful.

Africa Geographic Creative Analysis: 

Africa Geographic placed a Image ad in 2019-12-27-2020-05-23, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Africa Geographic Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  Vietnam  South Africa
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Africa Geographic has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Africa Geographic Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-12-27-2020-05-23  2020-03-17-2020-03-31  2020-03-25-2020-03-25
During  149 days  15 days 1 days 
Like  0  13223  1316
Share  0  320  50
Comment  0  33  86

Advertising effectiveness is a direct manifestation of advertising. Africa Geographic ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 149 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Africa Geographic, helping Africa Geographic to grasp the ad data more clearly.