Top Ads on Aeroplan

Aeroplan Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Aeroplan has been advertising and marketing on Facebook for many years. And Aeroplan has placed 95 of ads on the Facebook platform in the last month. In the past few years,Aeroplan has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Aeroplan on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Aeroplan. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Aeroplan.

BigSpy

1.Aeroplan Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Aeroplan  Aeroplan  Aeroplan
Page Categories  Travel Company  Travel Company  Travel Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Aeroplan Marketing Objectives Analysis: 

Aeroplan has been operating in Travel Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Aeroplan best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Aeroplan Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Earn 7X the miles  Earn up to 5X the miles 5X the miles site-wide! 
Ad Copy Text  For 3 days only, earn 7X the miles with Apple when you shop via the Aeroplan eStore, June 16–18. D...  Show Dad he’s on your mind! Earn up to 5X the miles when you shop our Father’s Day event via the...  May 30–31 only! Earn 5X the Aeroplan Miles site-wide via the Aeroplan eStore. Aeroplan Miles earne...
Link Description  Shop via the Aeroplan eStore June 16 – 18.  Shop the Aeroplan eStore Father’s Day Event June 8 – 21.  The 2-Day eStore Mega Event runs May 30–31 only.
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  SHOP_NOW
Text Word Count 131  127  251
Like 152  28  118

Aeroplan Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Aeroplan Top 1 ads got 152 likes. Aeroplan uses a sentence with the finishing touch title: “Earn 7X the miles”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Aeroplan shared 131 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Aeroplan should continue to optimize the ad content.

3.Aeroplan Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-12-2020-06-18  2020-06-08-2020-06-15  2020-05-29-2020-05-31
Landing Page Link  https://ad.doubleclick.net/ddm/trackclk/N834873.152606FACEBOOK.COM/B24299913.275546577;dc_trk_aid=469743044;dc_trk_cid=133593746;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=  https://ad.doubleclick.net/ddm/trackclk/N834873.152606FACEBOOK.COM/B24282225.274856348;dc_trk_aid=469378510;dc_trk_cid=133381838;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=   https://ad.doubleclick.net/ddm/trackclk/N834873.152606FACEBOOK.COM/B24212164.274529667;dc_trk_aid=468813369;dc_trk_cid=132924120;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=?fbclid=IwAR0RmKqj0bPVMTOZKSnFQReXFBhNOa716X6iC8TGa-_g2buqTRzBead59Ww

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Aeroplan are successful.

Aeroplan Creative Analysis: 

Aeroplan placed a Image ad in 2020-06-12-2020-06-18, and got 152 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Aeroplan Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada  Canada  Canada
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Aeroplan has the best conversion in Canada, and can advertise more in Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Aeroplan Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-12-2020-06-18  2020-06-08-2020-06-15  2020-05-29-2020-05-31
During  7 days  8 days 3 days 
Like  152  28  118
Share  9  1  13
Comment  11  0  22

Advertising effectiveness is a direct manifestation of advertising. Aeroplan ‘s Top 1 ad received 152 likes, 9 shares, 11 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Aeroplan, helping Aeroplan to grasp the ad data more clearly.