Top Ads on AdventHealth

AdventHealth Background Introduction:

We’re a unified network of care dedicated to helping you feel whole in every aspect of your health and wellness.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

AdventHealth has been advertising and marketing on Facebook for many years. And AdventHealth has placed 189 of ads on the Facebook platform in the last month. In the past few years,AdventHealth has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for AdventHealth on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for AdventHealth. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from AdventHealth.

BigSpy

1.AdventHealth Top 3 Ads Basic Understanding

   top1  top2  top3
Name  AdventHealth  AdventHealth  AdventHealth
Page Categories  Hospital  Hospital  Hospital
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

AdventHealth Marketing Objectives Analysis: 

AdventHealth has been operating in Hospital for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. AdventHealth best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.AdventHealth Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Safe Emergency Care  Let’s Start Healing Let’s Start Healing 
Ad Copy Text  We have a network of 21 emergency facilities close to you, all taking extra precautions to keep you ...  We check everyone’s temperature at the door, so you can feel safe visiting our facilities.  We require everyone to wear masks throughout our facilities so that you can feel safe in our care.
Link Description  How to book an appointment.  Testing, to keep you safe.  Masks for all.
Website Link  networkofcare.adventhealth.com  servedby.flashtalking.com  servedby.flashtalking.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 151  92  98
Like 66  392  1401

AdventHealth Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. AdventHealth Top 1 ads got 66 likes. AdventHealth uses a sentence with the finishing touch title: “Safe Emergency Care”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. AdventHealth shared 151 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. AdventHealth should continue to optimize the ad content.

3.AdventHealth Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-05-21-2020-06-19  2020-05-08-2020-06-18  2020-05-21-2020-06-17
Landing Page Link  https://networkofcare.adventhealth.com/central-florida/emergency-care?utm_source=facebook&utm_medium=southorlando&utm_campaign=brand_brand_FL_CS&hcmacid=a054100000hKyBX&fbclid=IwAR242FfZUGdNcSh6ZNNrVOLqT3icFtpzrpJvKS3FTBDSvSiZImebnBgVAdM  https://www.adventhealth.com/?utm_source=facebook&utm_medium=southorlando&utm_campaign=brand_brand_FL_CS&utm_term=cfd&utm_content=facebook_southorlando_cfd_social_cpearl_na_awareness_1x1_ahhomepage_gm_ss_1x1_n&hcmacid=a054100000hKyBX   https://www.adventhealth.com/?utm_source=facebook&utm_medium=tampa&utm_campaign=brand_brand_FL_WM&utm_term=wfd&utm_content=facebook_tampa_wfd_social_cpearl_na_awareness_1x1_ahhomepage_gm_ss_1x1_n&hcmacid=a054100000hKyBX

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by AdventHealth are successful.

AdventHealth Creative Analysis: 

AdventHealth placed a Image ad in 2020-05-21-2020-06-19, and got 66 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.AdventHealth Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States,United Kingdom  United States,United Kingdom  United States,Czech,United Kingdom...
Language  English  English  Norwegian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

AdventHealth has the best conversion in United States,United Kingdom, and can advertise more in United States,United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.AdventHealth Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-21-2020-06-19  2020-05-08-2020-06-18  2020-05-21-2020-06-17
During  30 days  42 days 26 days 
Like  66  392  1401
Share  5  30  108
Comment  6  52  246

Advertising effectiveness is a direct manifestation of advertising. AdventHealth ‘s Top 1 ad received 66 likes, 5 shares, 6 comments in just 30 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for AdventHealth, helping AdventHealth to grasp the ad data more clearly.