Top Ads on Adoption Council of Ontario

Adoption Council of Ontario Background Introduction:

The Adoption Council of Ontario is a non-profit organization that; educates the community about adoption; connects families and children; supports them on their lifelong journey; and advocates for all those touched by adoption.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Adoption Council of Ontario has been advertising and marketing on Facebook for many years. And Adoption Council of Ontario has placed 4 of ads on the Facebook platform in the last month. In the past few years,Adoption Council of Ontario has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Adoption Council of Ontario on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Adoption Council of Ontario. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Adoption Council of Ontario.

BigSpy

1.Adoption Council of Ontario Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Adoption Council of Ontario  Adoption Council of Ontario  Adoption Council of Ontario
Page Categories  Adoption Service  Adoption Service  Adoption Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Adoption Council of Ontario Marketing Objectives Analysis: 

Adoption Council of Ontario has been operating in Adoption Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Adoption Council of Ontario best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Adoption Council of Ontario Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Adoption Council of Ontario  Adoption Council of Ontario Adoption Council of Ontario 
Ad Copy Text  Interested in adoption, but don’t know where to start? ACO provides monthly #HowToAdopt informatio...  "[I felt] supported and not judged in my struggles as a parent." #RichmondHill Pathways course is s...  "[I felt] supported and not judged in my struggles as a parent." #Toronto Pathways course is starti...
Link Description  Interested in adoption, but don’t know where to start? ACO provides monthly #HowToAdopt information sessions to help you get started on your adoption journey. We will educate you on the adoption process and options in Ontario. We offer live and webinar sessions.  "[I felt] supported and not judged in my struggles as a parent." #RichmondHill Pathways course is starting April 14, 2019. Join us for a free 4-day educational experience to help solidify your journey to permanency as an adoptive family.  "[I felt] supported and not judged in my struggles as a parent." #Toronto Pathways course is starting May 4, 2019. Join us for a free 8-day educational experience to help solidify your journey to permanency as an adoptive family.
Website Link  www.adoption.on.ca  www.adoption.on.ca  www.adoption.on.ca
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 264  238  230
Like 0  80  51

Adoption Council of Ontario Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Adoption Council of Ontario Top 1 ads got 0 likes. Adoption Council of Ontario uses a sentence with the finishing touch title: “Adoption Council of Ontario”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Adoption Council of Ontario shared 264 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Adoption Council of Ontario should continue to optimize the ad content.

3.Adoption Council of Ontario Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-22-2019-05-08  2019-04-02-2019-04-23  2019-03-19-2019-04-23
Landing Page Link  https://www.adoption.on.ca/how-to-adopt  https://www.adoption.on.ca/events?msg=not_approved   https://www.adoption.on.ca/events/event:798/Toronto-Pathways-to-Permanence-2-Parenting-Childre

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Adoption Council of Ontario are successful.

Adoption Council of Ontario Creative Analysis: 

Adoption Council of Ontario placed a Image ad in 2019-04-22-2019-05-08, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Adoption Council of Ontario Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada  Canada  Canada
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Adoption Council of Ontario has the best conversion in Canada, and can advertise more in Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Adoption Council of Ontario Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-22-2019-05-08  2019-04-02-2019-04-23  2019-03-19-2019-04-23
During  17 days  22 days 36 days 
Like  0  80  51
Share  0  7  6
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Adoption Council of Ontario ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Adoption Council of Ontario, helping Adoption Council of Ontario to grasp the ad data more clearly.