Top Ads on Adler University

Adler University Background Introduction:

The official page for Adler University's Chicago Campus. We educate students to engage the world and create a more just society.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Adler University has been advertising and marketing on Facebook for many years. And Adler University has placed 279 of ads on the Facebook platform in the last month. In the past few years,Adler University has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Adler University on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Adler University. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Adler University.

BigSpy

1.Adler University Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Adler University  Adler University  Adler University
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Adler University Marketing Objectives Analysis: 

Adler University has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Adler University best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Adler University Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Adler University Online Campus  Adler University Online Campus Fully Online Degree Programs 
Ad Copy Text  Our online programs are for working adults like you. You can earn your degree in as little as 12 mon...  Thanks for visiting our page. Here are some of our other Fully Online Degree programs. Click on any ...  At Adler University, we don’t just train qualified professionals to lead in their fields. We educa...
Link Description  N/A  N/A  Adler University
Website Link  go.adler.edu  go.adler.edu  go.adler.edu
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 154  114  189
Like 4  218  30

Adler University Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Adler University Top 1 ads got 4 likes. Adler University uses a sentence with the finishing touch title: “Adler University Online Campus”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Adler University shared 154 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Adler University should continue to optimize the ad content.

3.Adler University Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2020-04-17-2020-06-20  2020-04-17-2020-06-20  2020-04-17-2020-06-19
Landing Page Link  https://go.adler.edu/?utm_source=Facebook&utm_medium=Facebook_Mobile_Feed&utm_campaign=Online%7CBrand%7CProspecting%7CLookalikes&utm_content=Online%20Single%20-%204%20-%20Copy&channel=Paid%2BSocial&vendor=Facebook&campaign=OnlineCampus&fbclid=IwAR1ft15skN2PhHS9dK0rSP75eqMIOTUg42YmUaFHMXwiUjnmT7TKpn38TTk  https://go.adler.edu/online-master-of-arts-in-organizational-leadership/?utm_source=Facebook&utm_medium=Facebook_Mobile_Feed&utm_campaign=Online%7CBrand%7CProspecting%7CLookalikes&utm_content=Online+Single+-+1+(carousel)+-+Copy&channel=Paid%2BSocial&vendor=Facebook&campaign=OnlineCampus&fbclid=IwAR1Wa92HUvdk2JPh1-CiZu3neiZZXoyLf5x8L8u961FOlH-_4QcDnaDCpmY   https://go.adler.edu/?utm_source=Facebook&utm_medium=Facebook_Mobile_Feed&utm_campaign=Online%7CBrand%7CProspecting%7CLookalikes&utm_content=Online%20Single%20-%203%20-%20Copy&channel=Paid%2BSocial&vendor=Facebook&campaign=OnlineCampus

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Adler University are successful.

Adler University Creative Analysis: 

Adler University placed a Carousel ad in 2020-04-17-2020-06-20, and got 4 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Adler University Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom,India  Denmark,El Salvador  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Adler University has the best conversion in United Kingdom,India, and can advertise more in United Kingdom,India in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Adler University Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-17-2020-06-20  2020-04-17-2020-06-20  2020-04-17-2020-06-19
During  65 days  65 days 64 days 
Like  4  218  30
Share  0  32  5
Comment  0  16  5

Advertising effectiveness is a direct manifestation of advertising. Adler University ‘s Top 1 ad received 4 likes, 0 shares, 0 comments in just 65 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Adler University, helping Adler University to grasp the ad data more clearly.