Top Ads on ActionAid Hellas

ActionAid Hellas Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ActionAid Hellas has been advertising and marketing on Facebook for many years. And ActionAid Hellas has placed 84 of ads on the Facebook platform in the last month. In the past few years,ActionAid Hellas has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ActionAid Hellas on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ActionAid Hellas. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ActionAid Hellas.

BigSpy

1.ActionAid Hellas Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ActionAid Hellas  ActionAid Hellas  ActionAid Hellas
Page Categories  Non-Governmental Organization (NGO)  Non-Governmental Organization (NGO)  Non-Governmental Organization (NGO)
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ActionAid Hellas Marketing Objectives Analysis: 

ActionAid Hellas has been operating in Non-Governmental Organization (NGO) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ActionAid Hellas best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ActionAid Hellas Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Γίνε Ανάδοχος σήμερα  Γίνε Ανάδοχος σήμερα Γίνε Ανάδοχος σήμερα 
Ad Copy Text  -  -  -
Link Description  Φόρμα Αναδοχής  Φόρμα Αναδοχής  Φόρμα Αναδοχής
Website Link  www.actionaid.gr  www.actionaid.gr  www.actionaid.gr
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 460  460  460
Like 912  1301  1042

ActionAid Hellas Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ActionAid Hellas Top 1 ads got 912 likes. ActionAid Hellas uses a sentence with the finishing touch title: “Γίνε Ανάδοχος σήμερα”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ActionAid Hellas shared 460 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ActionAid Hellas should continue to optimize the ad content.

3.ActionAid Hellas Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-05-26-2020-06-19  2020-05-25-2020-06-13  2020-05-26-2020-06-13
Landing Page Link  https://www.actionaid.gr/forma/?fbclid=IwAR1Uh7kWD3nyztR91YeTSa-rE9rdA5KHLy7JzbpjyawE7RpQNT6FvWbSkMI  https://www.actionaid.gr/forma/   https://www.actionaid.gr/forma/?fbclid=IwAR1q3Izi-gUmGtoSuQEET5O9wPdjPBZhLpxiSBu3iRXbFlaFE63B-yiEacU

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ActionAid Hellas are successful.

ActionAid Hellas Creative Analysis: 

ActionAid Hellas placed a Video ad in 2020-05-26-2020-06-19, and got 912 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ActionAid Hellas Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Greece  Greece  Greece
Language  Greek  Greek  Greek

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ActionAid Hellas has the best conversion in Greece, and can advertise more in Greece in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ActionAid Hellas Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-26-2020-06-19  2020-05-25-2020-06-13  2020-05-26-2020-06-13
During  25 days  20 days 19 days 
Like  912  1301  1042
Share  102  111  125
Comment  22  37  32

Advertising effectiveness is a direct manifestation of advertising. ActionAid Hellas ‘s Top 1 ad received 912 likes, 102 shares, 22 comments in just 25 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ActionAid Hellas, helping ActionAid Hellas to grasp the ad data more clearly.