Top Ads on ActionAid Ireland

ActionAid Ireland Background Introduction:

ActionAid is a global movement of people working together to further human rights and eradicate poverty. For more info visit www.actionaid.ie

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ActionAid Ireland has been advertising and marketing on Facebook for many years. And ActionAid Ireland has placed 377 of ads on the Facebook platform in the last month. In the past few years,ActionAid Ireland has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ActionAid Ireland on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ActionAid Ireland. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ActionAid Ireland.

1.ActionAid Ireland Top 3 Ads Basic Understanding

	top1	top2	top3
Name	ActionAid Ireland	ActionAid Ireland	ActionAid Ireland
Page Categories	Other	Nonprofit Organization	Nonprofit Organization
Marketing Objectives	Other	Other	Other
ECommerce Softwares	wordpress	wordpress	wordpress

ActionAid Ireland Marketing Objectives Analysis:

ActionAid Ireland has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ActionAid Ireland best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ActionAid Ireland Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

	top1	top2	top3
Ad Headline	Send a sanitation kit for €25	Send a sanitation kit for €25	N/A
Ad Copy Text	no setting	no setting	no setting
Link Description	Give the gift of water	Help us distribute infection prevention kits and food packages to vulnerable communities.	N/A
Website Link	actionaid.ie	actionaid.ie	actionaid.ie
CTA	DONATE_NOW	DONATE_NOW	DONATE_NOW
Text Word Count	0	0	0
Like	0	0	0

ActionAid Ireland Top 1 Ad Content Analysis：

Ad title: Text is an extension of the creative. ActionAid Ireland Top 1 ads got 0 likes. ActionAid Ireland uses a sentence with the finishing touch title: “Send a sanitation kit for €25”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ActionAid Ireland shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DONATE_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ActionAid Ireland should continue to optimize the ad content.

3.ActionAid Ireland Top 3 Ads Creative Selection

	top1	top2	top3
Creative Type	Image	Image	Others
Ad Time	2020-06-17-2020-06-17	2020-05-17-2020-06-15	2020-05-20-2020-06-15
Landing Page Link	https://actionaid.ie/facebook-covid-emergency-appeal/?utm_source=facebook&utm_medium=facebook_ad&utm_campaign=covid-19&utm_content=adset_1	https://actionaid.ie/facebook-covid-emergency-appeal/?utm_source=facebook&utm_medium=facebook_ad&utm_campaign=covid-19&utm_content=adset_1	https://actionaid.ie/facebook-covid-emergency-appeal/?utm_source=facebook&utm_medium=facebook_ad&utm_campaign=covid-19&utm_content=adset_1

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ActionAid Ireland are successful.

ActionAid Ireland Creative Analysis:

ActionAid Ireland placed a Image ad in 2020-06-17-2020-06-17, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ActionAid Ireland Top 3 Ads Audience Analysis:

	top1	top2	top3
Country	N/A	Ireland	Ireland
Language	English	English	French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ActionAid Ireland has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ActionAid Ireland Top 3 Ads Performance Display

	top1	top2	top3
Ad Time	2020-06-17-2020-06-17	2020-05-17-2020-06-15	2020-05-20-2020-06-15
During	1 days	30 days	27 days
Like	0	0	0
Share	0	0	0
Comment	0	0	0

Advertising effectiveness is a direct manifestation of advertising. ActionAid Ireland ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ActionAid Ireland, helping ActionAid Ireland to grasp the ad data more clearly.