Top Ads on Action Séjours

Action Séjours Background Introduction:

Page officielle de Action Séjours, organisateur de séjours linguistiques et colonies de vacances. En savoir plus sur le site https://www.action-sejours.com/ ou sur le blog : https://blog.action-sejours.com/

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Action Séjours has been advertising and marketing on Facebook for many years. And Action Séjours has placed 27 of ads on the Facebook platform in the last month. In the past few years,Action Séjours has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Action Séjours on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Action Séjours. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Action Séjours.

BigSpy

1.Action Séjours Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Action Séjours  Action Séjours  Action Séjours
Page Categories  Youth Organization  Youth Organization  Youth Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Action Séjours Marketing Objectives Analysis: 

Action Séjours has been operating in Youth Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Action Séjours best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Action Séjours Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Séjours pour passionnés de Basketball  Séjours pour passionnés de Basketball Séjours pour passionnés de Basketball 
Ad Copy Text  Vous êtes fan de Basketball ? Partez pour des vacances inoubliables autour de votre passion ! En co...  Vos enfants sont fans de Basketball ? Offrez-leur des vacances inoubliables autour de leur passion !...  Vos enfants sont fans de Basketball ? Offrez-leur des vacances inoubliables autour de leur passion !...
Link Description  Action Séjours est un organisme de séjours linguistiques et de colonies de vacances créé en 1987. Il est certifié NF Service par l'AFNOR.  Action Séjours est un organisme de séjours linguistiques et de colonies de vacances créé en 1987. Il est certifié NF Service par l'AFNOR.  Action Séjours est un organisme de séjours linguistiques et de colonies de vacances créé en 1987. Il est certifié NF Service par l'AFNOR.
Website Link  www.action-sejours.com  www.action-sejours.com  www.action-sejours.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 142  148  148
Like 0  0  242

Action Séjours Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Action Séjours Top 1 ads got 0 likes. Action Séjours uses a sentence with the finishing touch title: “Séjours pour passionnés de Basketball”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Action Séjours shared 142 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Action Séjours should continue to optimize the ad content.

3.Action Séjours Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2018-01-27-2019-04-21  2018-01-27-2019-04-21  2018-01-27-2019-04-21
Landing Page Link  https://www.action-sejours.com/sejour-sportif/basket/?p=373&utm_source=Facebook&utm_medium=MobParBas&utm_campaign=FacebookST  https://www.action-sejours.com/sejour-sportif/basket/?p=373&utm_source=Facebook&utm_medium=MobParBas&utm_campaign=FacebookST   https://www.action-sejours.com/sejour-sportif/basket/?p=373&utm_source=Facebook&utm_medium=MobParBas&utm_campaign=FacebookST

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Action Séjours are successful.

Action Séjours Creative Analysis: 

Action Séjours placed a Image ad in 2018-01-27-2019-04-21, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Action Séjours Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  France  France  France
Language  French  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Action Séjours has the best conversion in France, and can advertise more in France in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Action Séjours Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2018-01-27-2019-04-21  2018-01-27-2019-04-21  2018-01-27-2019-04-21
During  450 days  450 days 450 days 
Like  0  0  242
Share  0  0  188
Comment  0  0  57

Advertising effectiveness is a direct manifestation of advertising. Action Séjours ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 450 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Action Séjours, helping Action Séjours to grasp the ad data more clearly.