Top Ads on Acko General Insurance

Acko General Insurance Background Introduction:

Looking for #PaisaVasoolInsurance for cars & bikes? Switch to Acko for killer prices, great convenience & stress-free claims. www.acko.com/lp/paisavasool/

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Acko General Insurance has been advertising and marketing on Facebook for many years. And Acko General Insurance has placed 272 of ads on the Facebook platform in the last month. In the past few years,Acko General Insurance has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Acko General Insurance on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Acko General Insurance. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Acko General Insurance.

BigSpy

1.Acko General Insurance Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Acko General Insurance  Acko General Insurance  Acko General Insurance
Page Categories  Insurance Company  Insurance Company  Insurance Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Acko General Insurance Marketing Objectives Analysis: 

Acko General Insurance has been operating in Insurance Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Acko General Insurance best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Acko General Insurance Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Trusted by 4.5 Cr+ customers* across India  Trusted by 4.5 Cr+ customers* across India Trusted by 4.5 Cr+ customers* across India 
Ad Copy Text  Car Insurance expired? Don’t pay hefty fines. Renew with Acko in under 2 minutes*. Zero paperwork ...  Car Insurance expired? Don’t pay hefty fines. Renew with Acko in under 2 minutes*. Zero paperwork ...  Car Insurance expired? Don’t pay hefty fines. Renew with Acko in under 2 minutes*. Zero paperwork ...
Link Description  Acko General Insurance  Acko General Insurance  Acko General Insurance
Website Link  www.acko.com  www.acko.com  www.acko.com
CTA  GET_QUOTE  GET_QUOTE  GET_QUOTE
Text Word Count 252  252  252
Like 24  12  12

Acko General Insurance Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Acko General Insurance Top 1 ads got 24 likes. Acko General Insurance uses a sentence with the finishing touch title: “Trusted by 4.5 Cr+ customers* across India”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Acko General Insurance shared 252 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_QUOTE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Acko General Insurance should continue to optimize the ad content.

3.Acko General Insurance Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-03-2020-06-09  2020-04-22-2020-06-08  2020-05-03-2020-06-08
Landing Page Link  https://www.acko.com/lp/comprehensive/?utm_source=facebook&utm_medium=cpc&utm_campaign=Sustenance_Conv_FMA20_MJJ19_040520&utm_term=Sustenance_Conv_FMA20_MJJ19_040520_T1_M_2258&utm_content=Sustenance_Conv_FMA20_MJJ19_040520_T1_M_2258_Linkpost_uid1151  https://www.acko.com/lp/comprehensive/?utm_source=facebook&utm_medium=cpc&utm_campaign=Sustenance_Conv_JFM20_MAM19_230420&utm_term=Sustenance_Conv_JFM20_MAM19_230420_T1_M_2258&utm_content=Sustenance_Conv_JFM20_MAM19_230420_T1_M_2258_Linkpost_uid1150   https://www.acko.com/lp/comprehensive/?utm_source=facebook&utm_medium=cpc&utm_campaign=Sustenance_Conv_FMA20_MJJ19_040520&utm_term=Sustenance_Conv_FMA20_MJJ19_040520_T1_M_2258&utm_content=Sustenance_Conv_FMA20_MJJ19_040520_T1_M_2258_Linkpost_uid1150

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Acko General Insurance are successful.

Acko General Insurance Creative Analysis: 

Acko General Insurance placed a Image ad in 2020-05-03-2020-06-09, and got 24 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Acko General Insurance Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  India  India  India
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Acko General Insurance has the best conversion in India, and can advertise more in India in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Acko General Insurance Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-03-2020-06-09  2020-04-22-2020-06-08  2020-05-03-2020-06-08
During  38 days  48 days 37 days 
Like  24  12  12
Share  1  2  2
Comment  8  1  1

Advertising effectiveness is a direct manifestation of advertising. Acko General Insurance ‘s Top 1 ad received 24 likes, 1 shares, 8 comments in just 38 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Acko General Insurance, helping Acko General Insurance to grasp the ad data more clearly.