Top Ads on Accor Plus

Accor Plus Background Introduction:

Accor Plus, the most expansive travel, dining and lifestyle program in the Asia Pacific, enables you to do more, in more incredible ways imaginable.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Accor Plus has been advertising and marketing on Facebook for many years. And Accor Plus has placed 19 of ads on the Facebook platform in the last month. In the past few years,Accor Plus has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Accor Plus on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Accor Plus. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Accor Plus.

BigSpy

1.Accor Plus Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Accor Plus  Accor Plus  Accor Plus
Page Categories  Private Members Club  Private Members Club  Private Members Club
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Accor Plus Marketing Objectives Analysis: 

Accor Plus has been operating in Private Members Club for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Accor Plus best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Accor Plus Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Accor Plus  Trải nghiệm nhiều hơn cùng Accor Plus Accor Plus 
Ad Copy Text  Với vô vàn quyền lợi tuyệt vời, chúng tôi tin chắc rằng người thân và bạn b...  -  Our Destination of the Month is The Maldives! Swap the January blues with some of these stunning o...
Link Description  旅游公司  Là hội viên của Accor Plus, bạn sẽ được hưởng ưu đãi hấp dẫn về giá phòng, quyền lợi ẩm thực và trải nghiệm độc quyền tại các khách sạn và khu nghỉ dưỡng của Accor trên khắp Châu Á Thái Bình Dương. Tìm hiểu các quyền lợi h....  N/A
Website Link  bit.ly  www.accorplus.com  bit.ly
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 555  414  323
Like 99  37  98

Accor Plus Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Accor Plus Top 1 ads got 99 likes. Accor Plus uses a sentence with the finishing touch title: “Accor Plus”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Accor Plus shared 555 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Accor Plus should continue to optimize the ad content.

3.Accor Plus Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-18-2020-06-18  2020-01-06-2020-01-20  2020-01-05-2020-01-15
Landing Page Link  https://www.accorplus.com/en-vn/experience/VN-Referral-Campaign-June20  https://www.accorplus.com/vi-vn/benefits?utm_source=facebook&utm_medium=social&utm_campaign=vnprospectinglc   https://www.accorplus.com/benefits/inspiration/destination-of-the-month?utm_medium=social&utm_source=facebook&utm_campaign=adv_dotm_maldives_jan20

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Accor Plus are successful.

Accor Plus Creative Analysis: 

Accor Plus placed a Image ad in 2020-06-18-2020-06-18, and got 99 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Accor Plus Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Vietnam  N/A  N/A
Language  Chinese (Simplified)  Vietnamese  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Accor Plus has the best conversion in Vietnam, and can advertise more in Vietnam in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Accor Plus Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-18  2020-01-06-2020-01-20  2020-01-05-2020-01-15
During  1 days  15 days 11 days 
Like  99  37  98
Share  1  2  4
Comment  0  2  3

Advertising effectiveness is a direct manifestation of advertising. Accor Plus ‘s Top 1 ad received 99 likes, 1 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Accor Plus, helping Accor Plus to grasp the ad data more clearly.