Top Ads on Accenture

Accenture Background Introduction:

Accenture is a leading global professional services company, providing services and solutions in strategy, consulting, digital, technology and operations.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Accenture has been advertising and marketing on Facebook for many years. And Accenture has placed 471 of ads on the Facebook platform in the last month. In the past few years,Accenture has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Accenture on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Accenture. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Accenture.

BigSpy

1.Accenture Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Accenture  Accenture  Accenture
Page Categories  Information Technology Company  Consulting Agency  Information Technology Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Accenture Marketing Objectives Analysis: 

Accenture has been operating in Information Technology Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Accenture best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Accenture Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Into the New | Ideas. Innovation. Insights.  Accenture Photos de la publication de Accenture Latvia 
Ad Copy Text  Thought leadership that drives the latest insights for the world's top companies. See what's next:  Discover the true value of your expertise - to organizations and your career. #SeizetheOps  It was truly a pleasure to meet the teammates - even when at a safe distance and through a car windo...
Link Description  Accenture provides their evolving perspective around the business impact of coronavirus (COVID-19) from operations to the workforce. Check back for updates.  N/A  N/A
Website Link  www.accenture.com  www.accenture.com  www.facebook.com
CTA  LEARN_MORE  LEARN_MORE  
Text Word Count 98  90  180
Like 34  139  129

Accenture Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Accenture Top 1 ads got 34 likes. Accenture uses a sentence with the finishing touch title: “Into the New | Ideas. Innovation. Insights.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Accenture shared 98 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Accenture should continue to optimize the ad content.

3.Accenture Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2020-06-04-2020-06-19  2020-06-04-2020-06-19  2020-06-15-2020-06-19
Landing Page Link  https://www.accenture.com/ro-en/about/company/coronavirus-business-economic-impact?utm_source=facebook&utm_medium=cpc&utm_campaign=EMP&utm_content=static  https://www.accenture.com/ph-en/careers/explore-careers/area-of-interest/operations-careers?c=car_ph_operationsdtefacebook_11233758&n=smc_0520&src=phFY20operations_dtesmcfacebook   https://www.facebook.com/AccentureLatvia/?refid=28&_ft_=adid.6182728098197:qid.6839372908198869686:mf_story_key.-8700226512997070854:is_sponsored.1:ei.AI@AQJ9mk3v5UL63XD-5TMD8LBE9R4m2uY8SK_Eyz_TH48Tg9jhqY3Xw0E7_DvlTgRk8Y69XINCwA2ZpUaom69bwV28:top_level_post_id.3239594196062404:content_owner_id_new.136955789659609:page_id.136955789659609:src.22:photo_attachments_list.%5B3239592896062534,3239593006062523,3239592939395863,3239592762729214%5D:photo_id.3239592896062534:story_location.5:story_attachment_style.album:view_time.1592415430:filter.h_nor:tds_flgs.3:actrs.136955789659609:page_insights.%7B%22136955789659609%22:%7B%22page_id%22:136955789659609,%22page_id_type%22:%22page%22,%22actor_id%22:136955789659609,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592308010,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3239594196062404%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:136955789659609,%22page_id%22:136955789659609,%22post_id%22:3239594196062404,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Accenture are successful.

Accenture Creative Analysis: 

Accenture placed a Image ad in 2020-06-04-2020-06-19, and got 34 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Accenture Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania  China,Philippines  Latvia
Language  English  Romanian  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Accenture has the best conversion in Romania, and can advertise more in Romania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Accenture Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-19  2020-06-04-2020-06-19  2020-06-15-2020-06-19
During  16 days  16 days 5 days 
Like  34  139  129
Share  1  0  7
Comment  0  1  3

Advertising effectiveness is a direct manifestation of advertising. Accenture ‘s Top 1 ad received 34 likes, 1 shares, 0 comments in just 16 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Accenture, helping Accenture to grasp the ad data more clearly.