Top Ads on About

About Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

About has been advertising and marketing on Facebook for many years. And About has placed 11680 of ads on the Facebook platform in the last month. In the past few years,About has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for About on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for About. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from About.

BigSpy

1.About Top 3 Ads Basic Understanding

   top1  top2  top3
Name  About  About  About
Page Categories  Shopping & Retail  Book  Preschool
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

About Marketing Objectives Analysis: 

About has been operating in Shopping & Retail for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. About best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.About Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  Waking Up Catholic Trailer 孩子像海绵,因为他们的吸收能力就像海绵吸收水一样,并且经常无法估量其后可能被挤压出来的海量知识。 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  act.colorofchange.org  wakingupcatholic.com  www.teacheryap.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

About Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. About Top 1 ads got 0 likes. About uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. About shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. About should continue to optimize the ad content.

3.About Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-06-02-2020-06-20  2020-06-18-2020-06-20  2020-06-13-2020-06-20
Landing Page Link  https://act.colorofchange.org/sign/justiceforfloyd_george_floyd_minneapolis  https://wakingupcatholic.com/   https://www.teacheryap.com/voucher/?lang=zh-hans&pk_campaign=200518thruplay

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by About are successful.

About Creative Analysis: 

About placed a Image ad in 2020-06-02-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.About Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  Malaysia
Language  N/A  English  Chinese (Simplified)

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

About has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.About Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-02-2020-06-20  2020-06-18-2020-06-20  2020-06-13-2020-06-20
During  19 days  3 days 8 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. About ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 19 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for About, helping About to grasp the ad data more clearly.