Top Ads on Ableton

Ableton Background Introduction:

Ableton's official Facebook page. For technical support, please visit: http://www.ableton.com/support/contact

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Ableton has been advertising and marketing on Facebook for many years. And Ableton has placed 155 of ads on the Facebook platform in the last month. In the past few years,Ableton has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Ableton on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Ableton. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Ableton.

BigSpy

1.Ableton Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Ableton  Ableton  Ableton
Page Categories  Music Production Studio  Software  Music Production Studio
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  N/A  shopify

Ableton Marketing Objectives Analysis: 

Ableton has been operating in Music Production Studio for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Ableton best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Ableton Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  NEW COURSE: Techno Masterclass  Ableton Course: Arrangement 
Ad Copy Text  The TECHNO MASTERCLASS is finally out now with Berlin based DJ and producer Johannes Menzel. Get a...  Join a free online Ableton meetup on Friday with Cora Novoa. The event is free and open to all! De...   Arrangement course for music producers It is easy for you to come up with creative ideas and good...
Link Description  N/A  Join a free online Ableton meetup on Friday with Cora Novoa. The event is free and open to all! Details here: facebook.com/events/708406869893749/  Get your projects to the next level and finally finish them!
Website Link  www.productionmusiclive.com  www.facebook.com  www.productionmusiclive.com
CTA  LEARN_MORE    LEARN_MORE
Text Word Count 509  148  464
Like 549  187  726

Ableton Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Ableton Top 1 ads got 549 likes. Ableton uses a sentence with the finishing touch title: “NEW COURSE: Techno Masterclass ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Ableton shared 509 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Ableton should continue to optimize the ad content.

3.Ableton Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-03-21-2020-06-18  2020-06-16-2020-06-18  2019-10-27-2020-06-13
Landing Page Link  https://www.productionmusiclive.com/collections/new-products/products/techno-masterclass  https://www.facebook.com/ableton/photos/p.10156306121277168/10156306121277168/?type=3   https://www.productionmusiclive.com/collections/bestseller/products/arrangement-course?utm_source=Facebook&utm_medium=cpc&utm_campaign=%23TOFU_2019_10_Conversions_NonTopCountries&hsa_acc=10150328929674564&hsa_cam=6145735276349&hsa_grp=6145736101749&hsa_ad=6146325989149&hsa_src=fb&hsa_net=facebook&hsa_ver=3

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Ableton are successful.

Ableton Creative Analysis: 

Ableton placed a Video ad in 2020-03-21-2020-06-18, and got 549 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Ableton Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Germany  Ecuador,Argentina  Canada,Morocco,Chile
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Ableton has the best conversion in Germany, and can advertise more in Germany in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Ableton Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-21-2020-06-18  2020-06-16-2020-06-18  2019-10-27-2020-06-13
During  90 days  3 days 231 days 
Like  549  187  726
Share  46  14  80
Comment  46  1  25

Advertising effectiveness is a direct manifestation of advertising. Ableton ‘s Top 1 ad received 549 likes, 46 shares, 46 comments in just 90 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Ableton, helping Ableton to grasp the ad data more clearly.