Top Ads on Abilities Expo

Abilities Expo Background Introduction:

2019 - LA: Feb22-24; Toronto: Apr5-7, NYMetro: May3-5, Chicago: Jun21-23; Houston: Aug2-4; Boston: Sep13-15; San Mateo: Oct25-27; Dallas: Dec13-15

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Abilities Expo has been advertising and marketing on Facebook for many years. And Abilities Expo has placed 45 of ads on the Facebook platform in the last month. In the past few years,Abilities Expo has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Abilities Expo on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Abilities Expo. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Abilities Expo.

BigSpy

1.Abilities Expo Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Abilities Expo  Abilities Expo  Abilities Expo
Page Categories  Cause  Cause  Cause
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Abilities Expo Marketing Objectives Analysis: 

Abilities Expo has been operating in Cause for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Abilities Expo best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Abilities Expo Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Abilities Virtual Experience  Abilities Virtual Experience Abilities Virtual Experience 
Ad Copy Text  Pop quiz: What do you do when a pandemic limits face-to-face and the disability community is clamori...  Pop quiz: What do you do when a pandemic limits face-to-face and the disability community is clamori...  All the fun and excitement of the in-person Expos are coming to YOUR LIVING ROOM June 19-21 in the A...
Link Description  The virtual experience is free! Sign-up today.  The virtual experience is free! Sign-up today.  Our virtual experience is free! Join us!
Website Link  www.abilities.com  www.abilities.com  www.abilities.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 493  493  492
Like 402  514  1666

Abilities Expo Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Abilities Expo Top 1 ads got 402 likes. Abilities Expo uses a sentence with the finishing touch title: “Abilities Virtual Experience”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Abilities Expo shared 493 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Abilities Expo should continue to optimize the ad content.

3.Abilities Expo Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-05-28-2020-06-18  2020-05-28-2020-06-18  2020-06-04-2020-06-17
Landing Page Link  https://www.abilities.com/virtual/register.html?utm_source=facebook&utm_medium=cpc&utm_campaign=2020viremark&fbclid=IwAR19F9IWqUAg0Ujo_Jk12sbj5SpsZZDrM6uc6IGQlgxXPv8Jg9TBrlgwyWI  https://www.abilities.com/virtual/register.html?utm_source=facebook&utm_medium=cpc&utm_campaign=2020viremark&fbclid=IwAR1ooJuokSOXY1LzOxZpoj5T2Imv3HrI1OtjgomExefXewF05XA5hZUft54   https://www.abilities.com/virtual/register.html?fbclid=IwAR36z0V1JGlNJ6whPMBSOtUPkrW0oZxXTyDPETr27L_ltLTUfMmTTVyQCFE

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Abilities Expo are successful.

Abilities Expo Creative Analysis: 

Abilities Expo placed a Image ad in 2020-05-28-2020-06-18, and got 402 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Abilities Expo Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Canada
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Abilities Expo has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Abilities Expo Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-28-2020-06-18  2020-05-28-2020-06-18  2020-06-04-2020-06-17
During  22 days  22 days 14 days 
Like  402  514  1666
Share  118  130  1011
Comment  9  39  103

Advertising effectiveness is a direct manifestation of advertising. Abilities Expo ‘s Top 1 ad received 402 likes, 118 shares, 9 comments in just 22 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Abilities Expo, helping Abilities Expo to grasp the ad data more clearly.