Top Ads on Aberdeen Standard Investments Global

Aberdeen Standard Investments Global Background Introduction:

Aberdeen Standard Investments is a brand of the investment businesses of Aberdeen Asset Management & Standard Life Investments. T's&C's http://ow.ly/xcz630hSGpb

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Aberdeen Standard Investments Global has been advertising and marketing on Facebook for many years. And Aberdeen Standard Investments Global has placed 93 of ads on the Facebook platform in the last month. In the past few years,Aberdeen Standard Investments Global has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Aberdeen Standard Investments Global on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Aberdeen Standard Investments Global. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Aberdeen Standard Investments Global.

BigSpy

1.Aberdeen Standard Investments Global Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Aberdeen Standard Investments Global  Aberdeen Standard Investments Global  Aberdeen Standard Investments Global
Page Categories  Investment Management Company  Investment Management Company  Investment Management Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Aberdeen Standard Investments Global Marketing Objectives Analysis: 

Aberdeen Standard Investments Global has been operating in Investment Management Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Aberdeen Standard Investments Global best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Aberdeen Standard Investments Global Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  美國聯準會「直升機撒錢」政策面面觀  Reaching a point of no return Reaching a point of no return 
Ad Copy Text  -  The rapid change in Fed policy was remarkable. But the Fed is not alone. Capital at risk.  The rapid change in Fed communication was remarkable. But the Fed is not alone. Slowing growth and r...
Link Description  新型冠狀病毒引發的景氣衰退之速度、深度及廣度皆前所未見。決策者雖無法避免短期內的經濟陣痛,但卻可透過大膽、果決的行動控制此一危機造成永久性的傷害。  Slowing global growth and rising downside risk means reliability of return will be key.  Slowing global growth and rising downside risk means reliability of return will be key.
Website Link  www.aberdeenstandard.com  www.aberdeenstandard.com  www.aberdeenstandard.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 793  89  178
Like 393  2  0

Aberdeen Standard Investments Global Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Aberdeen Standard Investments Global Top 1 ads got 393 likes. Aberdeen Standard Investments Global uses a sentence with the finishing touch title: “美國聯準會「直升機撒錢」政策面面觀”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Aberdeen Standard Investments Global shared 793 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Aberdeen Standard Investments Global should continue to optimize the ad content.

3.Aberdeen Standard Investments Global Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-26-2020-06-15  2019-04-16-2019-05-08  2019-04-16-2019-05-08
Landing Page Link  https://www.aberdeenstandard.com/zh-tw/taiwan/insights-thinking-aloud/article-page/revolutionising-central-banking--why-helicopter-money-is-the-right-policy-for-our-times?utm_source=facebook&utm_medium=social&utm_campaign=corona-q2-2020-facebook-interests-jobs_tw_l-zh-hans_&utm_content=generic_na_na_na&utm_term=post_ad&cn=corona-q2-2020&fbclid=IwAR2CQWwIMYTBVuJJNomE7OoFIiBTr9_Qy66J6TdnqU9WxD8A8_l3Ll5937E  https://www.aberdeenstandard.com/en/uk/adviser/insights-thinking-aloud/article-page/reaching-a-point-of-no-return?utm_medium=social&utm_source=facebook&utm_campaign=Globalcapability-H12019-wholesale-wc-facebook-interests-jobs_UK_L-EN&utm_content=content-ad__type-banner_size-&cn=Globalcapability-H12019   https://www.aberdeenstandard.com/en/uk/adviser/insights-thinking-aloud/article-page/reaching-a-point-of-no-return?utm_medium=social&utm_source=facebook&utm_campaign=Globalcapability-H12019-wholesale-wc-facebook-interests-jobs_UK_L-EN&utm_content=content-ad__type-banner_size-&cn=Globalcapability-H12019

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Aberdeen Standard Investments Global are successful.

Aberdeen Standard Investments Global Creative Analysis: 

Aberdeen Standard Investments Global placed a Image ad in 2020-05-26-2020-06-15, and got 393 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Aberdeen Standard Investments Global Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United Kingdom  United Kingdom
Language  Chinese (Traditional)  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Aberdeen Standard Investments Global has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Aberdeen Standard Investments Global Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-26-2020-06-15  2019-04-16-2019-05-08  2019-04-16-2019-05-08
During  21 days  23 days 23 days 
Like  393  2  0
Share  34  0  0
Comment  37  0  0

Advertising effectiveness is a direct manifestation of advertising. Aberdeen Standard Investments Global ‘s Top 1 ad received 393 likes, 34 shares, 37 comments in just 21 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Aberdeen Standard Investments Global, helping Aberdeen Standard Investments Global to grasp the ad data more clearly.