Top Ads on Abercrombie & Fitch

Abercrombie & Fitch Background Introduction:

This is the time… take risks, make your mark, find your true self. Create adventure every day.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Abercrombie & Fitch has been advertising and marketing on Facebook for many years. And Abercrombie & Fitch has placed 71 of ads on the Facebook platform in the last month. In the past few years,Abercrombie & Fitch has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Abercrombie & Fitch on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Abercrombie & Fitch. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Abercrombie & Fitch.

BigSpy

1.Abercrombie & Fitch Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Abercrombie & Fitch  Abercrombie & Fitch  Abercrombie & Fitch
Page Categories  Clothing (Brand)  Clothing (Brand)  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Abercrombie & Fitch Marketing Objectives Analysis: 

Abercrombie & Fitch has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Abercrombie & Fitch best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Abercrombie & Fitch Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Fierce Raumspray  New for Summer Comfortable & Versatile 
Ad Copy Text  Bei diesen haben wir an dich gedacht.  Lightweight new shirts and tees to add to your summer rotation.  Swap out your sweats. New pull-on joggers & stretch shorts kick it up a notch.
Link Description  N/A  SHIRTS & TEES  JOGGERS & SHORTS
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 37  63  78
Like 0  1  1

Abercrombie & Fitch Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Abercrombie & Fitch Top 1 ads got 0 likes. Abercrombie & Fitch uses a sentence with the finishing touch title: “Fierce Raumspray”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Abercrombie & Fitch shared 37 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Abercrombie & Fitch should continue to optimize the ad content.

3.Abercrombie & Fitch Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Video
Ad Time   2020-05-28-2020-06-18  2020-06-16-2020-06-17  2020-06-04-2020-06-10
Landing Page Link  https://ad.doubleclick.net/ddm/clk/467201537;271520606;z?https://www.abercrombie.com/shop/eu-de/p/sweatshirt-mit-rundhalsausschnitt-und-stehkragen-40152319?seq=03&cmp=SOC%3AANF_DTC_DE_FBK_DPA_MLE&fbclid=IwAR0JR_ed01oPmNBXPz0ra5q1scPF4bPWTjg5idQEibAxx2fXv_OmscJyoDQ  https://ad.doubleclick.net/ddm/clk/469938430;271520606;k?https://www.abercrombie.com/shop/uk/mens-tops--1?cmp=SOC:ANF _DTC_UK_FBK_PRD_MensNoSweatTops   https://ad.doubleclick.net/ddm/clk/467871393;271520606;m?https://www.abercrombie.com/shop/uk/mens-shorts-bottoms?cmp=SOC:ANF _DTC_UK_FBK_PRD_MensSyntheticBottoms

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Abercrombie & Fitch are successful.

Abercrombie & Fitch Creative Analysis: 

Abercrombie & Fitch placed a Carousel ad in 2020-05-28-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Abercrombie & Fitch Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  China  China
Language  German  German  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Abercrombie & Fitch has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Abercrombie & Fitch Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-28-2020-06-18  2020-06-16-2020-06-17  2020-06-04-2020-06-10
During  22 days  2 days 7 days 
Like  0  1  1
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Abercrombie & Fitch ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 22 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Abercrombie & Fitch, helping Abercrombie & Fitch to grasp the ad data more clearly.